Customer Success Specialist II
Learneo
Principal CRM – Referral & Rewards
Moniepoint Inc. (Formerly TeamApt Inc.)
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇳 India
Visit company websiteJob Level
Lead
About the role
- Own CRM Strategy for Referral & Rewards programs, acquisition, onboarding, engagement, and retention journeys.
- Build multi-channel CRM flows using Braze: email, push notifications, SMS, WhatsApp, in-app messages, content cards.
- Design and implement personalized and dynamic campaigns using event triggers, custom attributes, and API/webhook integrations.
- Work with product and engineering to ensure backend readiness, webhook testing, and campaign automation.
- Use RFM (Recency, Frequency, Monetary) and other segmentation frameworks to target users effectively.
- Run A/B tests and control groups to evaluate campaign effectiveness, measure lift, and drive continuous improvements.
- Define campaign KPIs and analyze performance using Braze, Amplitude, and internal dashboards.
- Share learnings, optimizations, and best practices across the CRM team and wider marketing org.
Requirements
- 7+ years in CRM or lifecycle marketing, ideally with experience in referral, loyalty, or rewards programs.
- Proven track record running CRM at scale (millions of users, high-volume campaigns).
- Expert in Braze, including Canvas, custom events, Liquid logic, webhooks, and audience filters.
- Hands-on experience with RFM segmentation, lifecycle design, and cohort-based messaging.
- Strong analytical skill. You should understand cause and effect, build hypotheses, and optimize based on performance data.
- A/B testing and control group methodology are second nature to you.
- Comfortable working with cross-functional teams, including product, data, and engineering.
- Excellent communication and documentation skills; fluent in English.
- Bonus: Familiarity with HTML, Liquid, JavaScript, or Braze’s Currents and API integrations.
Benefits
- Culture: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
- Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
- Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM strategymulti-channel CRM flowspersonalized campaignsevent triggersAPI integrationsRFM segmentationA/B testingcampaign KPIsanalytical skillscohort-based messaging
Soft skills
communication skillsdocumentation skillscross-functional collaborationanalytical thinkingproblem-solving
