Customer Success Manager

• Design and launch CRM campaigns and automated journeys via Braze, across email, push, SMS, WhatsApp, in-app messages, and more.
• Segment customers using behavioral data and frameworks like RFM (Recency, Frequency, Monetary).
• Coordinate with internal teams to ensure campaigns align with data governance, product updates, and business goals.
• Run structured A/B tests and use control groups to validate campaign effectiveness.
• Monitor CRM KPIs and continuously optimize campaigns based on data.
• Tailor lifecycle messaging for specific user segments—e.g., loan applicants, e-commerce sellers, sales agents, or business owners.
• Ensure campaign documentation and knowledge sharing to drive consistency across teams and regions.

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