Customer Success Specialist II
Learneo
Senior CRM Associate
Moniepoint Inc. (Formerly TeamApt Inc.)
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇳 India
Visit company websiteJob Level
Senior
Tech Stack
CloudJavaScript
About the role
- Design and launch CRM campaigns and automated journeys via Braze, across email, push, SMS, WhatsApp, in-app messages, and more.
- Segment customers using behavioral data and frameworks like RFM (Recency, Frequency, Monetary).
- Coordinate with internal teams to ensure campaigns align with data governance, product updates, and business goals.
- Run structured A/B tests and use control groups to validate campaign effectiveness.
- Monitor CRM KPIs and continuously optimize campaigns based on data.
- Tailor lifecycle messaging for specific user segments—e.g., loan applicants, e-commerce sellers, sales agents, or business owners.
- Ensure campaign documentation and knowledge sharing to drive consistency across teams and regions.
Requirements
- 5+ years of experience in CRM, lifecycle marketing, or multi-channel communications.
- Strong experience using Braze (or a similar tool like Iterable, Salesforce Marketing Cloud, etc.).
- Demonstrated ability to segment and target users using behavioral models (especially RFM).
- Comfortable designing and analyzing A/B tests and control experiments.
- Analytical mindset: you work with data to make decisions and test hypotheses.
- Excellent collaboration and communication skills; ability to work cross-functionally with product, engineering, and analytics teams.
- Bonus: Experience with Braze, HTML, Liquid, or basic JavaScript skills for content personalization.
Benefits
- Culture: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
- Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
- Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMlifecycle marketingmulti-channel communicationsA/B testingdata analysisRFMHTMLLiquidJavaScript
Soft skills
collaborationcommunicationanalytical mindset
