Mondelēz International

Chief Marketing Officer

Mondelēz International

full-time

Posted on:

Location Type: Office

Location: East Hanover • New Jersey • New York • United States

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Salary

💰 $170,000 - $297,500 per year

Job Level

Lead

About the role

  • Lead the Tate’s Bake Shop brand vision and positioning in partnership with CEO, rooted in brand heritage, consumer insights, and cultural relevance.
  • Act as the brand steward, ensuring consistent storytelling across every brand touchpoint.
  • Develop and lead compelling 360° brand equity activation campaigns that drive affinity, awareness, and ultimately drive Household Penetration (HHP) and velocity in partnership with external agencies with a digital-first mindset.
  • Develop marketing communications and oversee media plans with a challenger brand mindset as well as PR, social, events and activations.
  • Own the full portfolio management and product plans, in partnership with Sales and customers to develop integrated business plans.
  • Lead the Innovation/Renovation pipeline and commercialization (fully, through to go to market with a focus on next 12-36 months)
  • Lead eComm channels in Pure Play and Direct-to-Consumer, including social commerce and corporate gifting.
  • Partner with the Mondelez Shopper Direct Store Delivery (DSD) Marketing organization, responsible for collaborating on annual Strategic Marketing Guide (SMG) programs for Food & Mass channels.
  • Lead in-store shopper marketing strategy, omnichannel marketing and retail media programs for Club, Drug and Natural channels in partnership with the Tate’s Sales team.

Requirements

  • 15+ years of relevant marketing experience, ideally in both entrepreneurial and corporate environments with preference to individuals with food CPG experience.
  • MBA preferred
  • People leadership experience
  • Extensive experience in analyzing syndicated data, with ability to identify drivers and drags of the full product portfolio
  • Extensive experience in media, including marketing mix analysis and ROI modeling
  • Previous experience owning a P&L.
Benefits
  • health insurance
  • wellness and family support programs
  • life and disability insurance
  • retirement savings plans
  • paid leave programs
  • education related programs
  • paid holidays and vacation time

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand equity activationmarketing communicationsmedia planningportfolio managementinnovation pipelineeCommerce strategydata analysismarketing mix analysisROI modelingP&L management
Soft skills
leadershipstorytellingcollaborationstrategic thinkingconsumer insightscultural relevanceentrepreneurial mindsetchallenger brand mindsetcommunicationproject management
Certifications
MBA