Senior Manager, Product Marketing
Mom's Meals | A Purfoods Company
full-time
Posted on:
Location Type: Remote
Location: Iowa • United States
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Salary
💰 $116,644 - $160,400 per year
Job Level
About the role
- Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets
- Translate complex product features into clear, compelling customer benefits across multiple audiences. Ensure all messaging aligns with company’s brand positioning
- Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives
- Empower sales teams with effective enablement tools and training - including product education, positioning, and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks, product one-pagers, competitive battle cards, FAQs and training content
- Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers
- Maintain competitive intelligence and ensure the organization understands how we compare in terms of product, value and position
- Partner with Product, Sales, Operations and Marketing leadership to ensure product-market fit, readiness and consistent messaging
- Define KPIs for product marketing activities; track, measure and report performance
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 7+ years of experience in product marketing, sales enablement or related strategic marketing role
- Proven background in producing high quality customer-facing content and field assets to strategically evangelize key messages including articles, demos, webinars, videos, technical collateral, etc.
- Outstanding written and verbal communications skills with the capacity to explain and translate complex concepts into simple and intuitive value-driven messaging
- Skilled at leading without authority and navigating matrixed teams
- Brings structure, prioritization, and accountability to cross-functional initiatives
- Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
- Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingsales enablementmarket researchcontent creationGTM strategiesKPI definitioncompetitive intelligencevalue propositionsmessaging frameworkscustomer benefits
Soft Skills
written communicationverbal communicationleadershiporganizationprioritizationaccountabilitycross-functional collaborationadaptabilityinnovationefficiency
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degree