Senior Manager, Product Marketing
Mom's Meals | A Purfoods Company
full-time
Posted on:
Location Type: Remote
Location: Remote • Iowa • 🇺🇸 United States
Visit company websiteSalary
💰 $116,644 - $160,400 per year
Job Level
Senior
About the role
- Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets
- Translate complex product features into clear, compelling customer benefits across multiple audiences. Ensure all messaging aligns with company’s brand positioning
- Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives
- Empower sales teams with effective enablement tools and training - including product education, positioning, and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks, product one-pagers, competitive battle cards, FAQs and training content
- Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers
- Maintain competitive intelligence and ensure the organization understands how we compare in terms of product, value and position
- Partner with Product, Sales, Operations and Marketing leadership to ensure product-market fit, readiness and consistent messaging
- Define KPIs for product marketing activities; track, measure and report performance
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 7+ years of experience in product marketing, sales enablement or related strategic marketing role
- Proven background in producing high quality customer-facing content and field assets to strategically evangelize key messages including articles, demos, webinars, videos, technical collateral, etc.
- Outstanding written and verbal communications skills with the capacity to explain and translate complex concepts into simple and intuitive value-driven messaging
- Skilled at leading without authority and navigating matrixed teams
- Brings structure, prioritization, and accountability to cross-functional initiatives
- Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
- Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsales enablementmarket researchcontent creationGTM strategiesKPI definitioncompetitive intelligencevalue propositionsmessaging frameworkscustomer benefits
Soft skills
written communicationverbal communicationleadershiporganizationprioritizationaccountabilitycross-functional collaborationadaptabilityinnovationefficiency
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degree