Modulate

Marketing

• Refine and execute the revenue marketing strategy: Develop integrated, scalable programs that drive qualified pipeline and achieve revenue targets across all market segments.
• Partner tightly with Sales: Align on target accounts, campaign strategy, and pipeline goals. Establish closed-loop processes to measure contribution and continuously improve outcomes.
• Run data-driven growth experiments: Continuously test and optimize paid channels, landing pages, nurture flows, and creative to improve funnel performance.
• Own the numbers: Forecast, measure, and report on marketing’s impact on pipeline creation, conversion rates, and ROI. Translate data into insights and action.
• Drive operational excellence: Collaborate with BizOps to optimize the marketing tech stack, processes, measurement frameworks, and analytics to ensure seamless execution and accurate attribution.
• Scale what works: Identify high-performing campaigns and channels, then systematize and scale them globally.
• Collaborate across functions: Partner with Brand Marketing to align messaging, content, segmentation, and event activations.
• Innovate and experiment: Test new channels, creative formats, and campaign strategies to stay ahead of market dynamics in the AI and voice intelligence space.

Senior Director of Revenue Marketing