Modern Health

Senior Product Marketing Manager

Modern Health

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $141,400 - $166,400 per year

Job Level

Senior

About the role

  • Develop deep expertise in Modern Health's buying committee dynamics — including CFO, CHRO, Benefits Operator, Risk/Compliance, and Procurement — mapping each stakeholder's unique priorities, objections, and success metrics.
  • Conduct ongoing market research to track competitive positioning, industry trends, and shifts in employer mental health investment priorities.
  • Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels that reflect real purchase behaviors, not just job titles.
  • Develop and articulate clear, differentiated product positioning and messaging tailored to distinct stakeholder audiences, including HR leadership, benefits teams, and executive buyers.
  • Collaborate with product management to ensure tight alignment between platform capabilities and market narratives — translating features into business and clinical outcomes.
  • Own and evolve Modern Health's core messaging framework, ensuring consistency across all channels while enabling flexibility for segment-specific conversations.
  • Design and execute go-to-market plans for new product launches, feature enhancements, and repositioning initiatives — with clear milestones, cross-functional owners, and defined success criteria.
  • Define KPIs for product marketing initiatives and create regular reporting cadences that connect marketing performance to pipeline and revenue impact.
  • Partner with Product to build launch readiness frameworks that scale across multiple simultaneous initiatives.
  • Partner with Sales to develop high-impact tools including pitch decks, competitive battlecards, RFP response frameworks, one-pagers, and case studies.
  • Lead competitive intelligence efforts — tracking competitor movements, synthesizing insights, and arming Sales with the positioning language to win in head-to-head evaluations.
  • Develop and deliver training to help sales teams confidently navigate complex B2B2C buying dynamics and multi-stakeholder deal cycles.
  • Work closely with Product, Sales, Client Success, and Clinical teams to ensure marketing strategies reflect the full arc of the customer experience.
  • Act as the voice of the customer in internal discussions — bringing market intelligence and client feedback to inform product roadmap and positioning decisions.
  • Partner with Demand Generation to design integrated campaigns that move both employer buyers and their employees to action.
  • Support client retention and expansion by partnering with Client Success on renewal messaging, upsell narratives, and outcomes storytelling.
  • Monitor market feedback and satisfaction data to continuously refine messaging and ensure Modern Health's positioning remains differentiated.

Requirements

  • 5–8 years of product marketing experience, with meaningful focus on B2B and B2B2C models in healthcare, health tech, or employee benefits.
  • Demonstrated experience marketing to HR, benefits, or People leadership audiences — understanding their decision-making context, budget cycles, and internal political dynamics.
  • Familiarity with the mental health benefits, EAP, or broader workforce wellbeing landscape strongly preferred.
  • Proven track record in market research, competitive positioning, and go-to-market strategy execution — ideally across multiple simultaneous product lines.
  • Experience supporting complex enterprise sales cycles, including RFP processes, buying committee navigation, and multi-stakeholder deal strategy
Benefits
  • Medical / Dental / Vision / Disability / Life Insurance
  • High Deductible Health Plan with Health Savings Account (HSA) option
  • Flexible Spending Account (FSA)
  • Access to coaches and therapists through Modern Health's platform
  • Generous Time Off
  • Company-wide Collective Pause Days
  • Parental Leave Policy
  • Family Forming Benefit through Carrot
  • Family Assistance Benefit through UrbanSitter
  • Professional Development Stipend
  • 401k
  • Financial Planning Benefit through Origin
  • Annual Wellness Stipend to use on items that promote your overall well being
  • New Hire Stipend to help cover work-from-home setup costs
  • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
  • Monthly Cell Phone Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchcompetitive positioninggo-to-market strategyKPI definitionbuyer persona developmentcustomer journey mappingsales enablement toolstraining developmentcampaign design
Soft Skills
collaborationcommunicationleadershipstrategic thinkinganalytical skillscustomer advocacyflexibilityproject managementstakeholder engagementproblem-solving