Product Marketing Manager
Mixpanel
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $174,600 - $213,400 per year
About the role
- Support the planning and execution of go-to-market strategies for new features and product enhancements.
- Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s platform.
- Conduct research to uncover customer pain points, market trends, and competitive intel. Use insights to inform product positioning, messaging, and sales enablement materials.
- Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams. Develop resources like battlecards, FAQs, and pitch decks to support feature adoption and sales efforts.
- Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption.
- Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact.
- Advocate for the customer by bringing their voice into messaging and product-related initiatives.
Requirements
- Bachelor's degree or equivalent experience.
- 3+ years of experience in product marketing within B2B SaaS or analytics platforms.
- Experience with go-to-market planning, messaging, and launching features.
- Excellent writing and content creation abilities, with a focus on crafting compelling narratives.
- Strong research skills, with the ability to gather and analyze customer and market insights.
- Demonstrated ability to collaborate with cross-functional teams and drive alignment.
- Creative problem-solver with a customer-first mindset and a passion for delivering results.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market planningmessagingfeature launchingcontent creationcustomer insights analysiscompetitive analysiscollateral developmentsales enablement materials
Soft Skills
excellent writingcreative problem-solvingcustomer-first mindsetcollaborationalignment drivingresearch skills
Certifications
Bachelor's degree