About the role
- Lead and scale marketing operations function focusing on efficient processes, integrated systems, and actionable insights
- Develop and optimize end-to-end marketing processes including account management, scoring, routing, and lifecycle tracking
- Ensure data quality and compliance with privacy laws (e.g., GDPR, CCPA) across platforms
- Design and manage marketing performance dashboards to track KPIs such as pipeline contribution, conversion rates, and ROI
- Partner with Sales and Sales Ops to support forecasting and pipeline attainment goals
- Lead marketing attribution modeling to determine channel and campaign effectiveness
- Act as primary liaison between Marketing, Sales, RevOps, and IT to ensure operational alignment and seamless data integration
- Provide insights and strategic recommendations to Marketing leadership based on data trends
- Support go-to-market planning with audience segmentation, TAM analysis, and targeting insights
Requirements
- 7–10 years of experience in marketing operations, analytics, or revenue operations
- Deep experience with CRM and MAP platforms (e.g., Salesforce and Marketo)
- Proficiency in analytics tools (e.g., Tableau, Looker, Google Analytics, Excel/Sheets)
- Strong understanding of B2B marketing funnels, demand generation, ABM, and attribution modeling
- Exceptional problem-solving, communication, and project management skills
- Bachelor’s degree in marketing, business, analytics, or a related field (MBA a plus)
- Experience in SaaS or tech-driven environments (preferred)
- Familiarity with tools like 6sense, Caliber Mind, SalesLoft, or similar (preferred)
- Strong change management skills and a systems-thinking mindset
- Passion for turning data into insights that drive growth
- At this time, we are not offering sponsorship for US work authorization for any new job applicants
- affordable Medical, Dental, Vision, Life and Disability Insurance
- Matching 401(k) plan
- Paid time off (holiday, vacation and sick)
- Employee Assistance Program
- Reward and Recognition Programs
- Benefits may vary based on full-time or part-time employee status
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationsanalyticsrevenue operationsCRM platformsMAP platformsanalytics toolsB2B marketing funnelsdemand generationattribution modelingdata quality
Soft skills
problem-solvingcommunicationproject managementstrategic recommendationschange managementsystems-thinkingcollaborationinsight generationleadershipdata-driven decision making
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in analyticsMBA