Marketing Operations Manager
Align Technology
Apollo
Marketing Operations Manager
Decentralized Masters
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Web3
About the role
- Design, manage, and optimize marketing infrastructure, processes, and analytics.
- Ensure systems, data, and scalable processes necessary to run high-impact campaigns, measure performance, and iterate.
- Work cross-functionally with content, growth, product, community, engineering, and finance teams to support marketing outcomes across the journey (awareness → acquisition → retention → advocacy).
- Evaluate, implement, and manage marketing tools and platforms (e.g. CRM, marketing automation, analytics, CDP, attribution).
- Maintain integrations across systems (website, email, social, ad platforms, data warehouse, event tools) to ensure seamless data flow and tracking.
- Ensure data integrity, governance, and compliance (privacy, consent, data quality).
- Train marketing team members on tool usage, best practices, and workflows.
- Define, document, and refine marketing processes; create scalable playbooks for recurring initiatives (launch campaigns, drip campaigns, webinars, partnership marketing).
- Monitor operational bottlenecks and implement frameworks for scheduling, handoffs, approvals, and cross-team coordination.
- Assist in executing full-funnel campaigns: planning, set-up, QA, launch, monitoring, troubleshooting.
- Oversee campaign QA: tagging, tracking parameters, UTM setup, conversion mapping.
- Monitor daily campaign health (budgets, pacing, anomalies, channel-level performance).
- Support A/B testing, experimentation protocols, and optimization efforts.
- Define key marketing metrics (KPIs, OKRs); build dashboards, regular reports, and data visualizations to track performance and ROI.
- Lead campaign post-mortems and provide actionable insights to influence strategy, budget allocation, and channel mix.
- Collaborate with Product, Growth, Engineering, Community, and Finance; serve as liaison with analytics/data teams for custom tracking and modeling.
- Support external agency or vendor partners and enforce best practices around campaign tagging, naming conventions, data hygiene, and documentation.
- Ensure compliance with data privacy regulations (GDPR, CCPA) and stay updated with industry trends relevant to decentralized/blockchain space.
Requirements
- 4+ years of experience in marketing operations, marketing technology, or related roles (with proven track record).
- Hands-on experience with marketing automation platforms, CRMs, analytics stacks (e.g. HubSpot, Marketo, Pardot, Segment, GA, Looker, etc.).
- Strong technical aptitude — ability to understand integrations, data flow, APIs, and tracking implementations.
- Proven experience building dashboards, analyzing performance metrics, and providing strategic insights.
- Excellent process orientation, documentation skills, attention to detail, and ability to scale.
- Cross-functional collaboration skills — comfortable working with marketing, engineering, product, data, etc.
- Familiarity with compliance and data governance practices (privacy, consent, attribution, etc.).
- Self-starter, problem-solver mindset, and ability to thrive in ambiguity and fast-paced environments.
- Interest in or experience with blockchain, crypto, or Web3 ecosystems is a strong plus.
- Highly organized, with the ability to manage multiple projects and priorities simultaneously.
- Excellent communication skills (written, verbal) — you’ll coordinate across multiple stakeholders.
- Proactive, analytical, results-driven, and detail-oriented.
- Comfortable working in a remote or hybrid, distributed environment.
- Strategic thinker but also hands-on — you’ll roll up your sleeves.
- Adaptable and flexible — as we evolve, so will your role.
Benefits
- Competitive Salary Package
- Full-time / 40 hours a week
- Unlimited PTO
- Flexible Work Schedule
- Team Off-sites
- Supportive, dynamic culture with team members across 22+ countries
- Entirely remote setup — work from anywhere in the world!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationsmarketing technologymarketing automationanalyticsdashboard buildingperformance metrics analysisdata flowAPIscampaign QAA/B testing
Soft skills
process orientationdocumentation skillsattention to detailcross-functional collaborationproblem-solvingorganizational skillscommunication skillsstrategic thinkingadaptabilityself-starter
