Mistplay

User Acquisition Team Lead

Mistplay

full-time

Posted on:

Location Type: Hybrid

Location: Montreal • Canada

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Job Level

Senior

About the role

  • Lead a sub-team within User Acquisition to achieve forecasted performance and scale emerging media, global expansion, and creative testing effectiveness
  • Directly manage campaigns for a portfolio of media sources, critically analyze campaign performance, and develop a structured approach of optimization to achieve ROAS and user quality goals at-scale
  • Fully own and level-up the creative testing infrastructure to yield high performance and maximize conversion
  • Act as a thought leader on new and emerging media channels that may represent opportunities for Mistplay and execute on an evolving roadmap of media source experimentation
  • Work closely with finance to maintain monthly budgets for innovation and experimentation
  • Actively report updates, insights, and performance on a regular cadence to the Director of UA and other company stakeholders
  • Establish and manage strategic relationships with new potential media partners to identify opportunities and drive campaign performance

Requirements

  • 5+ years of experience in performance/growth marketing with robust experience in Mobile UA/Growth
  • Strong knowledge and thought leadership of mobile UA landscape and best practices
  • Proven track record meeting and exceeding performance goals
  • A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally
  • Ability to make data-driven decisions based on performance insights and apply them operationally on both a strategic and executional level
  • 1-2 years of experience in people management, mentorship, and training of junior and experienced marketers a plus, but not required
  • Excellent written and verbal communication skills
  • Enthusiastic and passionate
  • Outgoing with strong relationship building skills
Benefits
  • Team lunches
  • Game nights
  • Company-wide events
  • Hybrid work (2 days/week in office)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingmobile user acquisitioncampaign managementdata analysiscreative testingoptimizationROASbudget managementmedia source experimentation
Soft Skills
analytical mindsetcollaborativeproblem solvingdata-driven decision makingcommunication skillsrelationship buildingleadershipmentorshipcreativityenthusiasm