Lead the design, governance, and day-to-day operation of an enterprise Customer Data Platform (CDP) implementation
Own CDP architecture, identity resolution, event instrumentation standards, audience activation, and data governance
Design and maintain a canonical CDP data model
Define and manage identity resolution strategies (profiles, ID stitching, merge rules)
Establish event naming conventions, schemas, and property standards
Define data dictionaries and governance standards
Configure and manage CDP sources, destinations, and integrations
Implement and enforce tracking plans and schema validation
Build, manage, and optimize audiences, traits, and activation workflows
Monitor platform health, data quality, and operational SLAs
Own incident response, troubleshooting, and root-cause analysis
Manage platform usage and cost optimization
Operationalize consent management and privacy-by-design principles
Implement role-based access controls and audit-ready governance guardrails
Ensure compliant handling of PII and regulated data
Partner with engineering teams on client-side and server-side instrumentation
Support offshore or distributed delivery teams as needed
Produce technical documentation, runbooks, and enablement materials
Act as a trusted technical advisor to marketing, analytics, and product teams

Requirements

8+ years of experience in MarTech, data platforms, or digital analytics
3+ years of hands-on experience with a CDP such as Twilio Segment, Tealium, or mParticle
Strong experience with event tracking, schemas, and tracking plans
Solid understanding of identity resolution and profile unification concepts
Hands-on experience with SQL, JSON, and REST APIs
Experience with server-side tracking and modern instrumentation patterns
Proven experience with data quality monitoring and platform operations
Strong understanding of privacy, consent management, and regulatory compliance
Bachelor's degree (BS/BA) or equivalent practical experience

Benefits

Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
Company paid holidays
Personal Days
Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Customer Data Platformidentity resolutionevent trackingdata governanceSQLJSONREST APIsdata quality monitoringplatform operationstracking plans

Soft Skills

leadershiptroubleshootingcommunicationtechnical documentationcollaborationadvisory skillsproblem-solvingorganizational skillsincident responsecost optimization