Mindvalley

Senior Social Media Specialist

Mindvalley

full-time

Posted on:

Location Type: Hybrid

Location: 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Own performance, growth, and consistency across all key social media channels.
  • Set platform-specific content strategies based on data, brand objectives, and trends.
  • Oversee channel calendars, ensuring content balance across evergreen, campaign, trend, and community content.
  • Maintain editorial quality and creative alignment with the Mindvalley brand.
  • Manage and mentor Social Media Specialists across multiple platforms.
  • Provide strategic oversight, daily guidance, and feedback loops to ensure consistency and growth.
  • Foster a high-performing, feedback-driven team culture with creative autonomy and accountability.
  • Brief video editors, designers, and creators with clear, compelling creative direction and strategic context.
  • Review scripts, captions, thumbnails, and hooks — guiding the team toward emotionally intelligent, high-performance storytelling.
  • Ensure content adheres to platform best practices while pushing creative boundaries.
  • Partner with SEO and content leads to align social themes with keyword priorities and organic search behavior.
  • Ensure metadata (titles, descriptions, hashtags) on platforms like YouTube and LinkedIn is optimized for both engagement and discoverability.
  • Contribute social insights to content ideation, surfacing platform trends and performance signals.
  • Track KPIs across all channels (engagement, reach, retention, shares, watch time).
  • Lead regular content reviews and team retrospectives based on platform insights.
  • Implement structured testing (e.g., hook/thumbnail iterations, A/B copy tests) to optimize reach and retention.
  • Work closely with Product Marketing, Brand, Growth, Editorial, and Video teams.
  • Represent the Social Media team in cross-functional meetings and campaign planning sessions.
  • Coordinate social support for launches, events, influencer campaigns, and editorial features.

Requirements

  • 6+ years in social media or content marketing roles, with 2+ years in people management or senior creative leadership.
  • Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn — including algorithms, trends, and storytelling nuances.
  • Experience managing social strategy across multiple channels and scaling output through teams or pods.
  • Proven success briefing and collaborating with creatives (editors, designers, writers).
  • Strong understanding of SEO fundamentals, content search behavior, and cross-channel distribution principles.
  • Adept with content tools like Notion, CapCut, Adobe Suite, and AI-powered platforms (ChatGPT, Trendpop, Opus Clip, etc.).
  • Analytical and strategic thinker with the ability to interpret data and adjust content plans accordingly.
Benefits
  • Mindvalley is an equal opportunity employer and does not discriminate.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementcontent marketingSEO fundamentalsdata analysiscontent strategystorytellingA/B testingperformance trackingcontent optimizationcross-channel distribution
Soft skills
leadershipmentoringstrategic oversightteam culturecreative directioncollaborationfeedback-drivenanalytical thinkingcommunicationadaptability