Mindvalley

Marketing

• Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
• Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
• Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
• Collaborate with creative, funnel, and product teams to align messaging and creative direction
• Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
• Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
• Maintain campaign dashboards and deliver weekly performance insights and recommendations
• Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
• Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge

Media Buyer