Strategic Customer Success Manager, Enterprise
Smarsh
Customer Marketing Manager
Mindgrub
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $75,000 per year
Job Level
Mid-LevelSenior
About the role
- Build and scale our customer advocacy program (case studies, testimonials, reviews).
- Identify and nurture client champions to support sales cycles and industry visibility.
- Develop campaigns that support upsell and cross-sell opportunities within existing accounts.
- Partner with Client Services and Sales Directors to accelerate renewal and expansion deals.
- Create engagement initiatives (events, newsletters, learning sessions) that strengthen client relationships.
- Drive participation in webinars, workshops, roundtables, and speaking opportunities.
- Collect and analyze customer feedback (CSAT, NPS, surveys) and translate it into insights for Marketing, Sales, and CS.
- Support vertical pods by providing customer stories, proof points, and targeted campaigns tailored to industries.
- Build and manage a customer advocacy program to encourage referrals, online reviews, and participation in speaking engagements.
- Track and analyze key customer marketing metrics to measure program effectiveness and identify areas for improvement.
- Conduct market research to understand customer needs, preferences, and pain points.
- Work across go-to-market pods (Business Development, Sales, Client Services) to engage existing clients and uncover new opportunities that influence revenue.
- Showcase client value and turn customers into advocates.
Requirements
- 4-6 years of experience in a customer-facing marketing role, preferably within a B2B or agency environment.
- Proven track record of success in developing and executing customer marketing programs that drive engagement and retention.
- Strong program management and stakeholder alignment skills.
- Excellent written and verbal communication skills; able to turn customer wins into compelling stories.
- Comfortable with HubSpot or other CRMs for tracking campaign results and pipeline influence.
- Data-driven mindset, with the ability to analyze results and make data-informed decisions.
- Experience in the technology or digital services industry is a plus.
