Mindgrub

Marketing

• Build and scale our customer advocacy program (case studies, testimonials, reviews).
• Identify and nurture client champions to support sales cycles and industry visibility.
• Develop campaigns that support upsell and cross-sell opportunities within existing accounts.
• Partner with Client Services and Sales Directors to accelerate renewal and expansion deals.
• Create engagement initiatives (events, newsletters, learning sessions) that strengthen client relationships.
• Drive participation in webinars, workshops, roundtables, and speaking opportunities.
• Collect and analyze customer feedback (CSAT, NPS, surveys) and translate it into insights for Marketing, Sales, and CS.
• Support vertical pods by providing customer stories, proof points, and targeted campaigns tailored to industries.
• Build and manage a customer advocacy program to encourage referrals, online reviews, and participation in speaking engagements.
• Track and analyze key customer marketing metrics to measure program effectiveness and identify areas for improvement.
• Conduct market research to understand customer needs, preferences, and pain points.
• Work across go-to-market pods (Business Development, Sales, Client Services) to engage existing clients and uncover new opportunities that influence revenue.
• Showcase client value and turn customers into advocates.

Customer Marketing Manager