MindFriend PRO

Digital & Social Growth Manager – Hands-On

MindFriend PRO

full-time

Posted on:

Location Type: Remote

Location: India

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • You will own and execute:
  • - Organic social media growth (Instagram, TikTok, YouTube)
  • - Paid advertising (Meta primarily; YouTube & Google where relevant)
  • - Creative testing & performance optimisation
  • - Brand identity & content direction across social channels
  • - Analytics, tracking & reporting
  • - Growth experiments & funnel optimisation
  • Build and grow Instagram, TikTok, and YouTube presence
  • Develop short-form content strategy
  • Create scroll-stopping hooks and messaging
  • Maintain consistent brand voice and identity
  • Drive engagement, profile visits, and bookings
  • Build and manage Meta Ads campaigns end-to-end
  • Structure campaigns, audiences, and retargeting funnels
  • Run creative A/B testing
  • Optimise daily for performance (CPL, CAC, ROAS)
  • Test YouTube and Google where strategically relevant
  • Maintain a strong, consistent brand presence
  • Align messaging with mental health ethics and sensitivity
  • Balance performance marketing with trust-building
  • Set up and validate tracking (Meta Pixel, GA4)
  • Analyse CTR, CPC, conversion rates, CAC
  • Identify drop-offs and optimise funnel performance
  • Build performance dashboards
  • Make data-driven decisions independently

Requirements

  • Proven hands-on experience managing Meta Ads
  • Experience running paid campaigns on Instagram & Facebook
  • Experience with TikTok and YouTube marketing
  • Strong understanding of organic growth strategies
  • Comfortable building and managing campaigns independently
  • Strong knowledge of analytics and tracking
  • Ability to structure funnels from ad → landing page → booking
  • Experience reducing CAC through optimisation
  • Strong understanding of short-form content dynamics
  • High ownership mindset — no dependency on agencies
  • You must be able to:
  • Launch campaigns yourself
  • Diagnose performance issues yourself
  • Optimise creative yourself
  • Analyse metrics yourself
  • Improve results without needing a team
Benefits
  • ✅ Stable full-time job
  • ✅ Work with a global team
  • ✅ Opportunity to relocate to Europe (if you want)
  • ✅ Salary increases based on performance
  • ✅ Equity share in the company (you become part-owner)
  • ✅ Full ownership of your marketing work
  • ✅ Recognition for your results and impact
  • ✅ Long-term career growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta AdsInstagram marketingFacebook marketingTikTok marketingYouTube marketingAnalyticsTrackingFunnel optimisationA/B testingPerformance optimisation
Soft Skills
Ownership mindsetIndependent decision-makingCreative problem-solvingData-driven decision-makingBrand voice consistencyEngagement drivingPerformance analysisContent strategy developmentCommunicationTrust-building