MindFriend PRO

Marketing

• Strategic Growth: Develop and execute an omni-channel marketing roadmap that balances short-term wins (leads/sales) with long-term brand equity.
• Paid & Organic Mastery: Manage full-funnel performance marketing (Meta, Google, LinkedIn) while simultaneously building a self-sustaining organic ecosystem.
• Brand & Identity: Guard and evolve the Mind Friend voice and visual identity, ensuring every touchpoint feels cohesive and premium.
• Content & Social: Lead our social media strategy to drive engagement, community sentiment, and viral potential.
• Optimization & Scaling: Use rigorous A/B testing and data analytics to improve CAC, LTV, and ROAS. If it can be measured, you’ll optimize it.
• Hands-on Execution: From writing high-converting copy to setting up automation workflows, you are a "doer" first.

Marketing Manager

AI Engineer

• Work closely with the Founder across:
• - Strategy, planning, legal and company building
• - Execution and operational leadership
• - Fundraising, investor relations, and growth strategy
• - Technology, AI, and product oversight
• - Finance, accounting, and commercial planning
• - Marketing, positioning, and partnerships
• - Hiring, leadership development, and culture building

Co-Founder, Psychology Tech & AI Platform

Consultant

• Collaborate with corporate, public sector, and multinational clients to understand their challenges and deliver customized advisory solutions
• Conduct in-depth assessments to identify inefficiencies, improve decision-making, and strengthen business operations
• Develop and present data-driven recommendations for optimizing leadership, processes, and overall organizational performance
• Design and implement strategic frameworks that align with client goals and drive sustainable growth
• Lead and participate in client consultations, delivering insights through presentations, reports, and workshops
• Support risk management, negotiation strategies, and conflict resolution efforts across diverse industries
• Work with cross-functional teams to deliver practical, actionable, and measurable solutions
• Manage client relationships, ensuring clear communication and successful project outcomes

Business Consultant – Advisor

• - Collaborate with **corporate, public sector, and multinational** clients to understand their challenges and deliver **customized advisory solutions**
• - Conduct **in-depth assessments** to identify inefficiencies, improve decision-making, and strengthen business operations
• - Develop and present **data-driven recommendations** for optimizing leadership, processes, and overall organizational performance
• - Design and implement **strategic frameworks** that align with client goals and drive sustainable growth
• - Lead and participate in **client consultations**, delivering insights through presentations, reports, and workshops
• - Support **risk management**, **negotiation strategies**, and **conflict resolution** efforts across diverse industries
• - Work with **cross-functional teams** to deliver practical, actionable, and measurable solutions
• - Manage client relationships, ensuring **clear communication** and **successful project outcomes**

Business Consultant, Advisor

Video Editor

• Plan, shoot, and edit high-quality video content for marketing, branding, social media, and long-form storytelling projects
• Develop creative concepts and visual storytelling approaches aligned with project goals
• Manage the full post-production workflow including editing, color correction, sound design, and motion graphics (as needed)
• Collaborate with creative teams and stakeholders to deliver projects on schedule
• Maintain organized project files and ensure consistent brand style and visual quality

Videographer, Video Editor

Full-stack Engineer

• Design and deploy microservices using Node.js and Python.
• Architect frontend interfaces with React or Next.js.
• Implement and optimize LLM integrations (OpenAI/Anthropic) via API.
• Manage cloud infrastructure using Terraform or Kubernetes (AWS/Azure).
• Lead code reviews with a focus on security-first practices.

Software Developer

Designer

• Manage and update website content, ensuring it is current, accurate, and aligned with our brand.
• Design and implement visual elements that enhance the user experience.
• Collaborate with marketing and psychology interns.
• Monitor website performance and troubleshoot any technical issues.
• Conduct regular audits to identify and implement improvements.
• Bring new ideas in terms of website content and layouts.

Website Admin, Design Internship

• **Key Responsibilities**
• - Plan, shoot, and edit high-quality video content for marketing, branding, social media, and long-form storytelling projects
• - Develop creative concepts and visual storytelling approaches aligned with project goals
• - Manage the full post-production workflow including editing, color correction, sound design, and motion graphics (as needed)
• - Collaborate with creative teams and stakeholders to deliver projects on schedule
• - Maintain organized project files and ensure consistent brand style and visual quality

• Develop and execute an omni-channel marketing roadmap that balances short-term wins (leads/sales) with long-term brand equity.
• Manage full-funnel performance marketing (Meta, Google, LinkedIn) while simultaneously building a self-sustaining organic ecosystem.
• Guard and evolve the Mind Friend voice and visual identity.
• Lead our social media strategy to drive engagement, community sentiment, and viral potential.
• Use rigorous A/B testing and data analytics to improve CAC, LTV, and ROAS.
• From writing high-converting copy to setting up automation workflows, you are a "doer" first.

• Strategy, planning, legal and company building
• Execution and operational leadership
• Fundraising, investor relations, and growth strategy
• Technology, AI, and product oversight
• Finance, accounting, and commercial planning
• Marketing, positioning, and partnerships
• Hiring, leadership development, and culture building

Growth Marketing

• You will own and execute:
• - Organic social media growth (Instagram, TikTok, YouTube)
• - Paid advertising (Meta primarily; YouTube & Google where relevant)
• - Creative testing & performance optimisation
• - Brand identity & content direction across social channels
• - Analytics, tracking & reporting
• - Growth experiments & funnel optimisation
• Build and grow Instagram, TikTok, and YouTube presence
• Develop short-form content strategy
• Create scroll-stopping hooks and messaging
• Maintain consistent brand voice and identity
• Drive engagement, profile visits, and bookings
• Build and manage Meta Ads campaigns end-to-end
• Structure campaigns, audiences, and retargeting funnels
• Run creative A/B testing
• Optimise daily for performance (CPL, CAC, ROAS)
• Test YouTube and Google where strategically relevant
• Maintain a strong, consistent brand presence
• Align messaging with mental health ethics and sensitivity
• Balance performance marketing with trust-building
• Set up and validate tracking (Meta Pixel, GA4)
• Analyse CTR, CPC, conversion rates, CAC
• Identify drop-offs and optimise funnel performance
• Build performance dashboards
• Make data-driven decisions independently

Digital & Social Growth Manager – Hands-On

Customer Support

• Manage email communications and organize Google Workspace.
• Facilitate communication between in-house teams.
• Draft and send professional emails.
• Assist with scheduling appointments and meetings.
• Maintain accurate records and support administrative tasks.

Customer Service, Admin, Virtual Assistant

Business Operations

• Design and deploy workflow automation systems across company operations
• Build AI-powered workflows that automate repetitive operational tasks
• Integrate APIs across payment platforms, CRM systems, and internal databases
• Build AI agents and automation pipelines for research, compliance, and reporting
• Implement automated reconciliation and financial reporting systems
• Monitor new technologies and continuously improve operational automation
• Build dashboards and data pipelines for operational insights
• Ensure systems are reliable, secure, and scalable

Marketing Manager

Co-Founder, Psychology Tech & AI Platform

Business Consultant – Advisor

Business Consultant, Advisor

Videographer, Video Editor

Software Developer

Marketing Manager

Website Admin, Design Internship

Videographer, Video Editor

Marketing Manager

Co-Founder, Psychology Tech & AI Platform

Software Developer

Digital & Social Growth Manager – Hands-On

Customer Service, Admin, Virtual Assistant

AI Automation, Operations Specialist – AI-Driven Business Operations