Assoc Director/Director, Media and New Business
MILE MARKER INDUSTRIES, INC.
part-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $60 - $75 per hour
Job Level
About the role
- Own the media portion of the RFP process, from initial intake brief to strategy brainstorming and development to final media plan delivery.
- Utilize advanced research tools to identify audience, segmentation and other insights for Consumer Journey mapping
- Analyze industry trends and competitive spend data to provide actionable insights for pitches.
- Develop comprehensive omnichannel, full funnel media strategies and plans that demonstrate Mile Marker’s competitive edge to prospective clients.
- Partner with the Growth and Media teams to ensure recommendations are seamlessly integrated into the overall agency narrative.
- Establish preliminary measurement frameworks and KPIs for prospective client proposals.
Requirements
- 8+ years of experience in omnichannel media planning and buying
- A track record of participating in and winning new business.
- Deep knowledge of the evolving full funnel media landscape, from awareness tactics to Retail Media, and e-commerce.
- Ability to pivot strategy across multiple industries (B2B, DTC, CPG, etc.) on short notice.
- Proficiency in Google Slides/PowerPoint, with a talent for visualizing data and complex media flows.
- Experience with tools such as Comscore, Vivvix/Kantar, MRI-Simmons, and various DSP planning tools.
- Exceptional ability to present "high-level" concepts to internal stakeholders.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
omnichannel media planningmedia buyingaudience segmentationConsumer Journey mappingdata analysismeasurement frameworksKPI developmentfull funnel media strategiescompetitive analysisstrategy development
Soft Skills
presentation skillscollaborationstrategic thinkingadaptabilitycommunication