Miele

Retail Activation Manager

Miele

full-time

Posted on:

Location Type: Hybrid

Location: Glostrup • Denmark

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About the role

  • Responsible for designing and delivering a premium shopping journey that inspires customers and exceeds their expectations
  • Lead the execution of in-store premium experiences, including event concepts, operational coordination, and performance tracking
  • Oversee visual merchandising standards and ensure consistent monitoring of quality and effectiveness
  • Manage the in-store and window activation calendar in collaboration with the D2C team
  • Coordinate the planning and execution of new store openings
  • Act as the primary contact for store teams regarding activation-related topics
  • Analyse underperformance and implement corrective action plans
  • Establish and maintain partnerships with landlords and local stakeholders to support traffic-driving initiatives
  • Ensure that all store activations support a seamless consumer experience across both online and offline channels
  • Collaborate with digital, CRM, and marketing teams to integrate in-store activities with broader D2C initiatives
  • Contribute to strengthening the unified brand presence across all D2C touchpoints

Requirements

  • 3–5 years of experience in Retail, Service, Hospitality, or Event Management
  • Strong understanding of premium retail or luxury customer experience principles
  • Demonstrated ability to collaborate effectively with sales, marketing, digital, and operational teams
  • Excellent communication, planning, and analytical skills
  • Ability to balance day–to–day execution with long–term strategic thinking
  • Creativity in developing local activation ideas while adhering to global guidelines
  • High level of flexibility and attention to detail
  • Proficiency in Microsoft Office; experience with SAP or similar systems is an advantage
  • Strong omnichannel mindset with the ability to connect physical retail activity to broader D2C objectives.
Benefits
  • An exciting and versatile role within a well-established international company
  • Opportunities for continuous development
  • A warm company culture, where you as an individual can grow and contribute with new ideas and approaches.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementvisual merchandisingperformance trackinganalytical skillsstrategic thinkinglocal activation ideasomnichannel strategy
Soft Skills
communicationplanningcollaborationcreativityflexibilityattention to detail