Miele

Marketing

• Play a key role in converting marketing and sales strategies into impactful trade and shopper marketing plans across the Nordic cluster
• Enhance the shopping experience for customers and retail partners, both online and offline
• Design and execute channel-specific marketing strategies that translate brand plans into high-impact in-store and online activations
• Drive sell-in (to customers/retailers) and sell-through (to consumers)
• Optimize the path to purchase and ensure a consistent premium brand experience across all touchpoints
• Collaborate closely with various internal teams to develop localized content and materials
• Create digital and print assets, support retailer events, and ensure all communications align with Miele’s premium brand positioning
• Lead a team of 3 professionals, with two direct reports

Manager, Trade and Shopper Marketing

Customer Success Manager

• Play a pivotal role in shaping and executing Miele Nordic’s customer engagement strategy across CRM, the Miele App, and digital connectivity touchpoints.
• Own the end-to-end CRM and Loyalty strategy, strengthening emotional loyalty and customer lifetime value.
• Develop lifecycle journeys that support onboarding, usage education, product care, repurchase and service.
• Define the Nordic App strategy to increase onboarding, daily usage and long-term retention.
• Build clear reporting frameworks and run continuous A/B testing across CRM and App channels.

Media Manager, CRM, App, Connectivity

Controller

• Support in month-end and year-end closing activities for the Danish and Nordic entities in collaboration with our global shared services (MGS) teams
• Ensure accurate bookings and allocations to cost and profit centres.
• Be a key point of contact, alongside the Accounting Manager for external and internal audit.
• Support in ensuring tax and legal compliance, including VAT, employee and other declarations
• Evaluate internal systems and risks and provide recommendations for improvement.
• Contribute to nordic & global process optimisation projects.
• Support the FP&A Team with financial transparency and reporting.

Finance Controller

Financial Planning and Analysis

• Drive Net Sales, Product Margin og rentabilitet performance ved at udfordre antagelser, identificere risici/muligheder og anbefale handlinger
• Ledkommercielle drøftelser med ERT-teamet, som en proaktiv finansiel styringspartner
• Ejer det nordiske ERT rapporteringsrammeværk: kundedashboards, marginudvikling, salgsmix, marketingklasse blanding, kampagneanalyse, detailinvesteringer
• Sikre høj-kvalitets forudsigelser og budgetter på tværs af ERT
• Integrere Account Planning output i bottom-up efterspørgselsplanlægning og finansiel forecasting
• Implementere i-månedens estimatprocesser for VOL/NS/PM
• Drive tilpasning og opgaveoverdragelse med MGS for relevante rapporteringsstrømme

Finance Business Partner

Manager

• Responsible for designing and delivering a premium shopping journey that inspires customers and exceeds their expectations
• Lead the execution of in-store premium experiences, including event concepts, operational coordination, and performance tracking
• Oversee visual merchandising standards and ensure consistent monitoring of quality and effectiveness
• Manage the in-store and window activation calendar in collaboration with the D2C team
• Coordinate the planning and execution of new store openings
• Act as the primary contact for store teams regarding activation-related topics
• Analyse underperformance and implement corrective action plans
• Establish and maintain partnerships with landlords and local stakeholders to support traffic-driving initiatives
• Ensure that all store activations support a seamless consumer experience across both online and offline channels
• Collaborate with digital, CRM, and marketing teams to integrate in-store activities with broader D2C initiatives
• Contribute to strengthening the unified brand presence across all D2C touchpoints

Manager, Trade and Shopper Marketing

Media Manager, CRM, App, Connectivity

Finance Controller

Finance Business Partner

Retail Activation Manager