Middle Seat Digital

Performance Marketing

• Lead persuasion clients, owning their digital paid media and television strategy in partnership with Middle Seat’s TV department.
• Serve as the senior strategic lead for your accounts, guiding budget allocation, targeting, creative direction, and media mix.
• Coordinate closely with Middle Seat’s TV team to ensure:
• - Digital and television buys are aligned
• - Messaging is consistent across platforms
• - Flighting and targeting reinforce persuasion goals
• Embed yourself in the work of your clients (Slack, calls, listservs, etc.) to proactively guide persuasion strategy rather than simply respond to requests.
• Be available to advise clients as a general campaign consultant beyond paid media, including communications strategy, budgeting, and broader campaign decision making in your role as a media consultant.
• Track revenue and expenses, working with accounting and sales to balance staff costs, retainers, ad fees, and TV commissions.
• Identify when accounts should scale, expand into TV, or add new persuasion products such as CTV, testing, or creative.
• Lead or co-lead pitches for new persuasion clients, including candidates, IEs, and advocacy organizations.
• Ability to independently lead sales pitches and business development conversations, either solo or in partnership with other team members including the TV department and firm partners; an existing network to source new opportunities is a plus but not required.
• Develop a clear creative vision for persuasion campaigns, including writing and shaping scripts informed by polling, messaging research, and direct conversations with campaign teams, and translating that into both bold, creative-forward concepts.
• Manage the production process end to end by working closely with external production teams to coordinate shoots, oversee editing, and manage client feedback and revisions, ensuring a polished final video that meets strategic and campaign goals.
• Lead the planning and execution of digital persuasion campaigns platforms such as but not limited to Meta, YouTube, CTV, DSPs, and various direct to publisher contracts.
• Set high-level strategy, including:
• - Budgets and channel mix
• - Messaging frameworks
• - Targeting and testing plans
• Analyze and report campaign results to clients, translating performance into strategic recommendations.
• Own project management and timeline planning for persuasion programs, including scheduling client calls, setting scripting and production timelines, managing budgets against primary and election dates, and ensuring campaigns are launched on time and on plan.
• Train junior staff to plan and execute paid media buys
• Make recommendations for ads team management as a whole and assist with hiring for the entire ads team. Take part in weekly ads management meetings and discuss the growth of the ads team.
• Take part in the broader management of Middle Seat, including the sales process, team-wide issues, and communication of those efforts to staff.
• Encourage strong cross-team collaboration. Serve as a leader in developing strategy and new messaging ideas, collaborating with the email, creative, social, and web development teams to bolster our client’s advertising programs.
• Help develop and implement ads team processes and training.
• Other responsibilities as requested.

Senior Principal, Accounts – Paid Media

Project Manager

• Manage timelines, deliverables, budget, and workflows for paid media campaigns, with a primary focus on TV projects
• Create and maintain project plans, calendars, and status trackers
• Ensure deadlines are met across multiple concurrent projects and clients
• Flag risks, delays, or resource constraints early and proactively
• Serve as the primary point of contact for project coordination among TV strategists, production teams, vendors, and clients
• Facilitate internal check-ins, status meetings, and handoffs
• Ensure clear communication of expectations, next steps, and priorities
• Support client communications related to timelines, approvals, and deliverables
• Track feedback and ensure revisions and approvals stay on schedule
• Help prepare materials for client presentations or campaign updates
• Help document and refine project management processes within the TV Department
• Identify opportunities to improve efficiency, clarity, and collaboration
• Support scaling systems during high-volume periods (e.g., election cycles)
• Maintain organized documentation for campaigns and projects
• Assist with vendor coordination, invoicing workflows, or asset tracking as needed
• Fulfill other responsibilities as assigned

Project Manager, TV

Designer

• Work with clients to assess their needs and style requirements
• Think creatively and develop new design concepts, logos, visual identities, & graphics
• Collaborate with team members and clients on digital creative creation
• Generate print creative (flyers, proposals, literature, decks, mailers, etc.)
• Create and optimize of static web graphics
• Apply client branding and build web graphics for product web design templates
• Assist on website design with client communication, brand application, custom graphic creation, and UX design
• Create and optimize animated GIFs and more advanced motion graphics in video format
• Edit videos and DTCs
• Support in video production as needed
• Create and generate branding assets and collateral
• Amend final designs to align with team and client comments in order to gain final approval
• Other responsibilities as requested
• Work as part of a team with digital strategists, developers, client representatives, and other designers
• Collaborate in design discussions between the creative team and other Middle Seat teams
• Understand the current creative landscape in political design and ensure that we are helping set trends in the space -- not just responding to them
• Offer creative direction and feedback to designers on the Middle Seat team and design contractors as needed
• As needed, lead team training sessions on new tools, processes, and best practices
• Contribute to new client pitches
• Other responsibilities as requested

Design Coordinator – Temporary

Financial Planning and Analysis

• Oversee general ledger, accounts payable, accounts receivable, and payroll
• Ensure accurate month-end and year-end close processes
• Maintain financial systems, controls, and documentation in compliance with GAAP
• Supervise client paid media accounting and reconciliations
• Coordinate with external accountants on tax preparation and filings
• Prepare monthly, quarterly, and annual financial statements
• Develop dashboards and performance metrics for internal stakeholders
• Analyze actuals vs. budget and provide variance explanations
• Ensure compliance with all applicable regulations and internal policies
• Lead the company-wide annual budget process
• Partner with department heads to develop and track team-level budgets
• Build rolling forecasts and long-term financial models to support strategic planning
• Prepare pro forma financials for new initiatives, investments, or hires
• Identify opportunities for cost savings and margin improvement
• Evaluate capital expenditures and growth investments
• Monitor financial trends and provide data-driven recommendations to leadership
• Help design and implement financial policies, benefits strategies, and compensation planning
• Monitor cash flow and maintain optimal liquidity
• Oversee bank relationships and any corporate debt
• Establish and maintain internal cash controls
• Track and advise on debt covenants, interest payments, and credit lines
• Identify financial risks and implement appropriate mitigation strategies
• Ensure compliance with tax laws, labor regulations, and reporting standards
• Stay informed about emerging regulations that may impact the organization

Senior Principal, Accounts – Paid Media

Project Manager, TV

Design Coordinator – Temporary

Finance Director