Social Media Manager
Middesk
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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About the role
- Own Middesk’s organic social presence end to end, with a primary focus on LinkedIn, X, Reddit, and emerging technical communities.
- Define the role each channel plays across awareness, validation, amplification, and conversion support, and hold a high bar for what’s worth posting.
- Create and publish social-native content (short-form video, threads, carousels, commentary) that drives meaningful engagement, not just impressions.
- Run fast, lightweight experiments on hooks, formats, cadence, and distribution; build repeatable formats from what works and quickly drop what doesn’t.
- Partner closely with Brand, Product Marketing, and Storytelling to translate flagship assets (data reports, product moments, customer stories) into social content that travels further.
- Shape and support executive social presence, especially on LinkedIn, through theme development, drafting, editing, and ghostwriting that sounds credible and human.
- Stay close to conversations in fintech, fraud, compliance, and B2B infrastructure; engage selectively and surface patterns, objections, and emerging narratives back to internal teams.
- Measure success beyond vanity metrics: growth in engaged followers within our target audience, quality of conversation, and clear top- and mid-funnel signal via UTMs, attribution, and sales feedback.
Requirements
- 6+ years experience in social, content, or brand roles, ideally in B2B SaaS, fintech, or adjacent technical industries.
- A social-native thinker who understands how relevance, credibility, and momentum are built.
- Strong writing instincts and comfort publishing ideas under your own judgment.
- Opinionated with good taste; you know when to push, refine, or pause.
- Curious and pattern-driven, with the ability to turn signals into insight.
- Comfortable creating or directing short-form video and collaborating closely with designers.
- Data-literate and outcome-oriented, using metrics to sharpen judgment rather than dictate it.
- Self-directed and confident partnering cross-functionally in a fast-moving environment.
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementcontent creationshort-form video productiondata analysiscopywritingghostwritingcontent strategysocial-native contentmetrics analysisB2B marketing
Soft Skills
strong writing instinctscuriositypattern recognitionself-directioncross-functional collaborationopinionated judgmentcreativityadaptabilitycommunicationengagement strategy