Marketing Manager
EvidenceCare
WordPress
Senior Program Marketing Manager – Spine Fixation
Medtronic
full-time
Posted on:
Location Type: Hybrid
Location: Memphis • Colorado, Tennessee • 🇺🇸 United States
Visit company websiteSalary
💰 $153,600 - $230,400 per year
Job Level
Senior
About the role
- Lead voice of customer investigations to identify and develop a strategy for next generation procedural solutions in spine
- Develop business case and project feasibility and execute to commercialization
- Conduct market, sales, and financial analysis, including health economic value assessment for current and/or future markets, products, and procedure opportunities
- Work with finance, R&D, and international marketers to develop market/product research plans to generate and confirm clinical needs and customer requirements
- Work with international marketers to identify unmet needs, develop markets, identify product claims, develop sales and surgeon training, and develop and execute launch plans by country
- Provide global society trade show support as well as locally hosted customer program support
- Conduct competitive position analysis of company products and procedures and big picture analysis of threats and opportunities
- Develop and execute product styling, quality updates, inventory allocation, and pricing structures of owned portfolio
- Learn and understand technical aspects of procedures and therapies from basic science and anatomy to developing a working knowledge of image guidance, robotics, and artificial intelligence platforms
- Develop marketing deliverables as defined by Spine’s global commercialization process such as marketing materials, set configurations, inventory management, list price implementation etc.
- Develop, update, and enhance creative brand through messaging and collateral development
- Work with the best sales force in the industry to execute additional customer-facing programs related to thoracolumbar complex spine pathologies
Requirements
- Bachelor's Degree
- Minimum of 7 years of relevant experience in consumer marketing, product management or similar experience with 5+ years of program managerial experience, or advanced degree with a minimum of 5 years of relevant experience with 5+ years of program managerial experience
- Knowledge of Orthopedics and/or Spine
- Experience in digital health platforms (Navigation, Robotics, Data/AI)
- Direct experience with complex products in both development and commercialization
- Ability to work on multiple projects in a fast-paced environment
- Strong collaboration skills working with various stakeholders across multiple organizations
- Experience learning technical products quickly
- Experience working with a broad sales force and interacting with hospital clinicians
- Ability to influence cross functional team members without direct reporting
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysisfinancial analysishealth economic value assessmentproduct managementproject managementcompetitive position analysisproduct commercializationinventory managementmarketing deliverablesproduct styling
Soft skills
collaborationinfluenceadaptabilitycommunicationstrategic thinkingproblem-solvingcustomer-facing programsstakeholder engagementproject prioritizationlearning agility
Certifications
Bachelor's Degreeadvanced degree
