Developing, refining, and leading the end-to-end portfolio strategy and marketing programs to deliver revenue growth and margin improvement in collaboration with functional and regional marketing partners.
Spearheading the downstream marketing strategy and execution across key global markets.
Developing and executing an effective portfolio strategy.
Leading new product launch.
Collaboratively building marketing campaigns.
Developing KOLs/building peer advocacy and improving portfolio health and margin performance.
Being the subject matter expert on product features and benefits, as well as in focused surgical specialties and procedures to support strategic execution and business growth.
Partnering with CSI Competitive Strategy team to understand market trends and competitive intel, translating into downstream marketing strategies and competitive positioning.
Building and leading new product launch strategy including building value proposition, marketing/launch assets, and developing pricing strategy and delivering to plan.
Improving portfolio health through product life cycle management.
Requirements
Bachelor’s degree
Minimum of 7 years of relevant experience, prior marketing experience highly desired, or advanced degree with a minimum of 5 years relevant experience
Degree in Marketing, Business, Science, MBA
Medical Device Marketing experience
Strong interpersonal and communication skills
Highly effective written and verbal communication skills
Demonstrated prioritization and organizational skills
Proficiency with a variety of personal computer software applications, including Office
Strong understanding of medical marketing and the general customer buying journey.
Experience in product/procedural marketing and/or portfolio strategy within medical device industry highly preferred.
Proven skill in creating, writing, and analyzing business/marketing plans, objectives, and strategies.
Demonstrated ability to prepare and deliver product presentations.
Strong analytical skills to review and complete sales reports, analyze financial metrics, project sales forecasts, and quantify market segmentation models.
Demonstrated ability to establish and maintain strong working relationships with key customers and stakeholders, and confidence in your ability to influence without authority.
Benefits
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
portfolio strategymarketing programsproduct launchmarketing campaignsproduct life cycle managementbusiness/marketing plansfinancial metrics analysismarket segmentation modelspricing strategyKOL development