Product Manager

• Evaluate and develop the product line total sales and product positioning
• Manage the complete product lifecycle process, alongside the Product Management team from concept to delivery
• Assist in market functions relating to assigned product lines as well as general departmental Functions
• Drive and develop new products while overseeing and managing quality issues, developing sales and promotion programs
• Develop and implement relevant point-of-purchase displays, materials and web content
• Benchmark competitors and perform competitive pricing analysis
• Responsible for development and execution of a comprehensive strategic plan for the profitable management of pricing, gross margins, collateral materials & point-of-purchase
• Maintain an awareness of trends in the industry and develop a deep understanding of the end user in order to incorporate these insights into successful new product launches
• Support and prepare for customer meetings, presentations and line reviews
• Lead cross-functional teams to achieve company objectives, as well as act as the point of contact for manufacturing, purchasing, sales, quality and engineering

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