Medical Guardian

Creative Director, Marketing

Medical Guardian

full-time

Posted on:

Origin:  • 🇺🇸 United States • Pennsylvania

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Lead and mentor a multidisciplinary creative team.
  • Translate design systems into scalable playbooks for campaigns, lifecycle, product, and membership launches.
  • Build repeatable creative delivery processes (templates, QA, intake flows) that improve velocity and quality.
  • Design high-performing experiences across Google Shopping ads, paid banners, digital campaigns, landing pages, email journeys, and websites.
  • Partner with Growth & Ops to align creative with performance insights and CRO.
  • Work with Lifecycle to personalize creative across member and caregiver journeys.
  • Measure and report on creative velocity and campaign performance; establish test-and-learn framework using A/B, multivariate, personalization testing.
  • Partner with Head of Brand to transform positioning and strategy into performance-ready assets.
  • Implement QA and feedback loops; own creative pipeline from intake to delivery; collaborate with Marketing Ops to optimize workflows; leverage AI tools to accelerate asset creation.

Requirements

  • 10+ years leading creative teams (agency or in-house), ideally in digital-first, membership, or consumer brands.
  • Proven track record delivering brand systems into scalable, high-performance campaigns.
  • Strong grounding in conversion-focused creative (CRO, lifecycle, personalization).
  • Mastery of Adobe Creative Suite and Figma.
  • Familiarity with CMS/headless environments (Sanity, Contentful, Builder.io).
  • Understanding of email, lifecycle, and marketing automation tools (HubSpot, Salesforce Marketing Cloud).
  • Experience with A/B testing and funnel optimization platforms.
  • Comfort exploring AI creative tools (Firefly, MidJourney, Runway, etc.) to improve speed and personalization.
  • Hands-on and collaborative leadership; excellent communicator; confident presenting to executives.