Mediavine

Marketing

• Own and manage email marketing strategy for publisher and industry audiences, including segmentation, engagement tracking, and campaign optimization.
• Develop and execute integrated marketing campaigns that drive awareness and adoption of Mediavine’s products and features.
• Translate complex adtech concepts (programmatic, supply chain, identity, data privacy, etc.) into educational resources, including blogs, case studies, webinars, whitepapers, and videos.
• Collaborate with Product and Engineering to support product launches with strong go-to-market strategies and positioning.
• Contribute to Mediavine’s thought leadership through industry-facing content such as PR, speaking engagements, and trade publication contributions.
• Analyze campaign performance using data-driven insights and adjust strategies to maximize ROI and impact.
• Collaborate across Marketing, Product, and Success teams to ensure publishers clearly understand the value of Mediavine’s ad solutions.
• Identify industry events, conferences, and retreats that Mediavine should attend and/or participate in.

Marketing Manager

Director

• Define and lead the overall Customer Success vision, strategy, and execution plan.
• Develop segmented success approaches across multiple high-level, high-touch customer segments.
• Create playbooks and cohesive proactive engagement frameworks.
• Track and improve upon key metrics, including publisher growth, churn rates, NPS scoring, and product adoption.
• Focus on the long-term success of our clients, particularly with revenue growth and goals.
• Continue to iterate and improve the client experience, surfacing and solving areas for improvement in a scalable way.
• Serve as a point of escalation for the team, and lead in a way that leverages their strengths.
• Recruit, mentor, and manage a growing team of Account Managers and their Managers who are deeply invested in the outcomes for our client base. Provide the team with the tools and resources to act as consultants, problem-solvers, and advocates.
• Promote a culture of client-focused accountability and continuous learning.
• Align team roles and responsibilities to client profiles and key points in their experience, with specific attention to areas of risk mitigation, onboarding, growth, and renewals.
• Partner with leaders across our team, as well as the org, and serve as the voice of our top clients in product and project discussions, planning, and messaging.
• Work closely with Publisher Development and Scaled Support to ensure a consistent experience as clients level up.
• Build and maintain high-level relationships across strategic accounts, offering confidence, industry insights, thought leadership, and a demonstrated understanding of their businesses.

Marketing Manager

Director, Client Experience