Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
Develop sales collateral, pitch decks, and battle cards to empower sales teams.
Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.

Requirements

3+ years of experience in B2B SaaS, preferably in Martech or Sales Enablement
You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
Proven experience in a fast-paced startup environment
Strong background in customer & product marketing
Deep understanding of digital marketing, lead gen, and marketing communications
Experience with social, email, content, and digital marketing strategies
A data-driven mindset—comfortable with marketing analytics & optimization
Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams
Exceptional writing, storytelling, and communication skills

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaSMartechSales Enablementcustomer marketingproduct marketingdigital marketinglead generationmarketing communicationsmarketing analyticsoptimization

Soft Skills

proactiveaction-orientedcreativeresourcefuladaptableimprovement-drivencross-functional collaborationexceptional writingstorytellingcommunication