Mediafly

Product Marketing

• Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
• Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
• Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
• Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
• Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
• Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
• Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
• Develop sales collateral, pitch decks, and battle cards to empower sales teams.
• Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
• Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.

Product Marketing Manager

Architect

• Own the data-to-value motion for Mediafly’s strategic customers, starting with a top-account focus, by mapping customer objectives to measurable KPIs, analyzing structured and unstructured data, and producing defensible value narratives that increase adoption, retention and expansion.
• Ensure insights and frameworks scale into our broader digital success motion through repeatable data definitions, templates, and playbooks.

Product Marketing Manager

Senior Value Architect