Meal Ticket

Digital Marketing

• Own the full paid program across Google, Microsoft, ChatGPT, LinkedIn, Meta, YouTube, DSPs, and review sites (Capterra, Trustpilot, G2, etc.).
• Scale proven channels and test new ones: AI Max, PMax, CTV/OTT, and emerging formats to diversify acquisition and reduce channel concentration risk.
• Optimize against cpMQL, cpOpp, pipeline-to-spend, and ROAS through rigorous A/B testing of creative, landing pages, audiences, and bidding.
• Lead organic and AI search strategy: technical SEO (indexation, schema, page speed), on-page optimization, and content strategy for high-value non-brand keywords.
• Execute our AEO/GEO playbook to grow visibility in AI Overviews, ChatGPT, Claude, Perplexity, etc. – deploying LLM.txt, topical authority clusters, and snippet-optimized content.
• Own site conversion with a mandate to push CVR toward 3%+.
• Build and test landing pages, CTAs, and form flows in Webflow using GA4, heatmaps, and session data.
• Run HubSpot: lead scoring, email nurture workflows, lifecycle management, UTM/attribution infrastructure, and Salesforce integration.
• Build and maintain reporting in HubSpot, Salesforce, GA4, and Looker Studio.
• Partner cross-functionally with Product Marketing, Content, Sales, and RevOps to align campaigns with GTM motions, promos, and pipeline targets.

Digital Marketing Manager

Customer Support

• Own the strategy, roadmap, and execution for scaling intelligent self-service and AI-assisted support: expanding coverage, improving resolution quality, and reducing unnecessary inbound volume across both product lines
• Lead the change management work required to drive adoption of new support tools and workflows among agents, managers, and customers: including training, communications, and performance reinforcement
• Partner with Customer Enablement to build and continuously optimize a Help Center and self-service content library that reduces ticket volume and improves customer independence
• Evaluate and recommend support technology investments with a consistent focus on measurable impact: faster resolution, higher deflection of routine inquiries, and improved agent productivity: not tooling for its own sake
• Stay current on emerging AI and automation capabilities in the support space and advise leadership on where investment will drive the greatest return
• Lead day-to-day support operations across Tier 1 and Tier 2 for both the Operator and Distributor/Supplier segments, ensuring consistent SLA adherence, clear escalation paths, and coverage model alignment with customer needs
• Design and govern SLA frameworks by segment and tier: setting appropriate response and resolution standards, monitoring adherence, and acting quickly when performance falls short
• Own a comprehensive support KPI framework including CSAT, Customer Effort Score (CES), First Response Time, Time to Resolution, Ticket Volume trends, Self-Service Utilization, and Escalation Rate
• Build and maintain a real-time operational dashboard; deliver weekly performance reporting to the CCO and ELT with impact-oriented insights: business consequences and forward-looking actions, not activity summaries
• Drive continuous improvement through structured root cause analysis, ticket trend reviews, and systematic feedback loops that surface product and process issues before they compound
• Design and manage a consistent support experience across all channels: email, chat, in-app, and self-service: ensuring customers can get help in the format that works best for them without losing continuity
• Build proactive support capabilities that anticipate common customer pain points before they become tickets: including usage-based outreach, onboarding check-ins, and post-update guidance
• Partner with Implementations and Customer Success to ensure smooth handoffs, shared customer context, and coordinated experience across onboarding, adoption, and renewal phases
• Own the support knowledge base: ensuring content is accurate, comprehensive, structured for discoverability, and continuously updated as the product evolves
• Build a systematic process for converting recurring ticket patterns into self-service content, reducing repeat volume and empowering customers to resolve common issues independently
• Partner with Product and Customer Enablement on documentation standards and content governance, ensuring internal and customer-facing knowledge stays aligned
• Lead, coach, and develop support managers and frontline agents across both product segments: building a high-performance culture grounded in accountability, continuous learning, and genuine customer empathy
• Define clear career paths and development frameworks for support team members; identify and invest in internal talent for advancement
• Hire and onboard support talent in alignment with growth and coverage needs; build onboarding programs that accelerate agent time-to-proficiency
• Model and reinforce a team culture where agent feedback on product gaps, process friction, and customer patterns is valued, captured, and acted upon
• Serve as the internal voice of the support customer: bringing frontline insight to ELT, Product, and CS discussions about product quality, customer friction, and retention risk
• Partner with Product and Engineering to surface systemic issues driving ticket volume; advocate for customer-impacting fixes through a structured feedback and prioritization process
• Collaborate with Revenue Operations and Finance to ensure support tooling data is clean, integrated, and contributing accurate signals to customer health and reporting frameworks

Director, Customer Support

• Responsible for scaling a best-in-class support organization
• Own the full support function: strategy, operations, tooling, team development, and customer experience
• Lead the ongoing transformation of the support model
• Expand intelligent self-service and AI-assisted support capabilities
• Partner with Customer Enablement to optimize Help Center and self-service content
• Design and govern SLA frameworks by segment and tier
• Build and maintain a real-time operational dashboard
• Drive continuous improvement through structured root cause analysis
• Design and manage a consistent support experience across all channels
• Own the support knowledge base
• Lead, coach, and develop support managers and frontline agents
• Serve as the internal voice of the support customer