Develop and implement a localized social media strategy for FXGT Japan across platforms such as X (formerly Twitter), Instagram, LINE, and others relevant in Japan
Create engaging, brand-aligned content in Japanese to increase brand awareness, user engagement, and client acquisition
Manage day-to-day operations of FXGT’s social media accounts in Japan, including planning, scheduling, and publishing content
Monitor and respond to user comments, reviews, questions, and feedback in a timely and professional manner
Work with internal creative teams to produce graphics, videos, and other content tailored to the Japanese audience
Collaborate with performance marketing, compliance, and customer support teams to ensure accurate messaging and brand consistency
Track and analyze performance metrics to optimize content and strategy, delivering monthly reports and insights
Stay up to date on industry trends, competitive activity, and social media best practices in Japan
Support the execution of influencer campaigns, online promotions, and local brand initiatives
Work closely with the Global social media Team to align local campaigns with broader brand direction while ensuring cultural and linguistic relevance
Requirements
Native-level proficiency in Japanese
Strong command of English
Proven experience (3+ years) in managing social media channels for brands in Japan, preferably in the fintech, finance, or trading industry
Deep understanding of Japanese online user behavior and popular content formats
Strong copywriting skills and ability to adapt tone to suit different platforms and audiences
Experience with social media management and analytics tools (e.g., Buffer, Canva, Meta Business Suite)
Creative, data-driven, and self-motivated with excellent project management skills
Knowledge of FX and cryptocurrency markets is a strong advantage
Bachelor’s degree in marketing, Communications, or related field
Familiarity with financial regulations and compliance in Japan regarding digital communication and advertising
Experience with influencer marketing or affiliate partnerships in Japan