Maxwood Furniture

Performance Marketing

• Own Google Ads strategy and performance across multiple brands and product categories
• Manage and optimize significant monthly ad spend with clear ROAS and profitability targets
• Identify and execute opportunities to improve efficiency and reduce external agency reliance
• Build structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignment
• Conduct incrementality and lift analysis to validate true performance impact
• Develop forecasting models and scenario planning to guide budget allocation
• Partner with Analytics to strengthen attribution accuracy and performance reporting
• Translate complex performance data into clear, strategic recommendations for leadership
• Lead post-campaign analysis with actionable insights tied directly to revenue and margin outcomes
• Continuously identify new keyword, audience, and growth expansion opportunities
• Maintain rigorous data integrity across tracking, tagging, and reporting infrastructure

Google Ads Strategist

Ecommerce

• Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels
• Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms
• Monitor campaign performance daily and provide structured reporting weekly and monthly through automated dashboards
• Conduct A/B testing across ad creative, audience segmentation, and bidding strategies to maximize ROI
• Perform ongoing keyword research, expansion, and optimization
• Analyze competitor SEM strategies and identify opportunity gaps
• Manage campaign budgets, forecast spend, and reconcile discrepancies
• Partner with Brand and Marketing teams to align campaigns with tone, priorities, and strategic initiatives
• Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy
• Maintain strong understanding of emerging advertising technologies, tools, and best practices

Google Ads Strategist

eCommerce Paid Media Specialist