Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
Strategic Marketing Alignment: Clearly define marketing needs and coordinate across the organization to execute against those needs.
Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
Develop Insight-Driven Creative Briefs: Craft clear and thoughtful strategic and channel briefs that lead to effective and best-in-class messaging and creative that is consistent across marketing and product surfaces.
Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.

Requirements

4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
Project Management: Experience and success in partnering with cross-functional teams to bring products and features to market.
Demonstrated ability to create detailed and actionable Product Marketing Briefs.
Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
A highly self-motivated action-oriented operator. No task is too small.
Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans.
Experience supporting consumer technology, marketplace platforms or subscription based products strongly preferred.

Benefits

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

product marketinggo-to-market strategyproject managementdata analysiscreative briefsconsumer technologymarketplace platformssubscription products

interpersonal skillscommunication skillsself-motivatedaction-orientedcross-functional collaboration