Content and Social Media Manager
Masco Corporation
Content and Social Media Manager
Masco Corporation
full-time
Posted on:
Origin: • 🇺🇸 United States • New York, Washington
Visit company websiteSalary
💰 $64,200 - $100,870 per year
Job Level
Mid-LevelSenior
About the role
- KRAUS USA, a premium sink and faucet manufacturer is an affiliate of Masco’s Delta Faucet Company, a leading U.S. manufacturer of residential and commercial faucets, including Delta®, Brizo®, and Peerless®-branded products. Develop compelling product launch content that addresses consumer needs, emphasizing benefits and authentic value. Lead the creation of clear, concise content that communicates complex ideas effectively, ensuring messaging aligns with target audiences and strengthens Kraus' brand positioning. Conduct keyword research and implement SEO and SEM strategies to improve online visibility and drive organic traffic. Craft concise and long-format copy optimized for SEO to increase visibility and impact. Maintain a relatable tone that connects with the target audience and improves search engine rankings. Develop and manage marketing strategies and campaign execution for social media, email, blog, and web platforms. Develop and implement social media campaigns that engage target audiences, amplifying Kraus' brand across platforms. Establish a distinctive social media voice and generate compelling, engaging copy tailored to each platform, ensuring alignment with campaign objectives and enhancing brand awareness. Leverage knowledge of influencer marketing strategies and platforms to identify the best-fit influencers and content creators for Kraus, growing our reach and engagement. Lead influencer outreach efforts and manage collaborations with content creators who align with Kraus’ brand values, overseeing the vetting process, project management, and communication to ensure a seamless experience and maximize impact. Leverage digital marketing tools, including automation and customer data platforms, to implement and optimize marketing strategies. Monitor and analyze social media and influencer campaign data to optimize content, boost engagement, and ensure that all efforts align with business goals. Write concise, trade-focused copy for trade shows that resonates and integrates well with visuals for a cohesive booth presence. Work closely with cross-functional teams to ensure consistent messaging and alignment with broader business objectives. Manage tight deadlines and prioritize tasks effectively in a fast-paced environment, ensuring the timely execution of marketing initiatives and thorough follow-through. Work closely with the Brand Leader to refine brand messaging, ensuring that our unique voice and value proposition are consistently communicated and help differentiate Kraus in the market.
Requirements
- At least 5 years of experience in digital marketing and copywriting, with a strong focus on content creation for product launches and social media. Proven success in developing and managing social media campaigns, with a comprehensive knowledge of adapting content for various online channels and specific target groups. Strong expertise in influencer marketing and platforms, including influencer vetting, outreach, and end-to-end campaign management. Experience with SEO and SEM strategies, as well as keyword research, to ensure content reaches and engages the right audience. Familiarity with marketing automation platforms and tools, with experience in Salesforce being a plus. Knowledge of influencer management platforms, email marketing platforms, and landing page builders. Strong communication skills, both verbal and written, with the ability to craft clear and engaging messaging that resonates with diverse audiences Proficiency in working both independently and collaboratively, manage multiple projects simultaneously, and meeting deadlines in a fast-paced environment.
