Lead the strategic development and tactical execution of social media initiatives for a portfolio of clients
Act as the primary subject matter expert, guiding clients in leveraging social media trends and technologies to achieve their marketing objectives
Support team planning, growth, and cross-department education to establish social media as a core organizational competency
Collaborate with clients to provide insights on social media trends, emerging technologies, and industry best practices
Oversee social media analytics and reporting to ensure business KPIs and goals are achieved
Manage project delivery, ensuring initiatives are completed on time, within budget, and aligned with broader marketing objectives
Provide paid media expertise, including platform-specific tactical recommendations and integration within the broader digital ecosystem
Conduct social listening research to uncover insights, provide observations, and optimize data queries
Develop and manage influencer relationship programs, including identifying, analyzing, and curating influencers within specific patient populations
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
Requirements
Bachelor’s degree (or equivalent education plus professional experience) required
Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus
Applied experience in marketing and advertising, with expertise in digital strategy, media and technology
Applied experience in social media and technology
Knowledge of paid media and social listening
Strong multitasker, problem-solving skills and ability to work in a team environment
Strong client relations and business development skills
Strategic skill and strong business acumen
Ability to delegate and provide direction to others on the team
Excellent interpersonal, presentation and writing skills
Proven detail and organizational skills
Proven ability to manage projects independently and collaboratively to successful completion
Some travel required for client meetings, new business pitches and for periodic agency collaborative meetings
Benefits
Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategysocial media analyticspaid media expertisedigital strategysocial listeninginfluencer relationship managementmarketingadvertisingproject managementdata analysis