Mary Washington Healthcare

Program Manager

• Serve as the primary liaison with external PR agencies, overseeing agency-led outreach to ensure alignment with organizational strategy, messaging, and priorities.
• Lead the development, review, and execution of press releases, media statements, and announcements related to clinical programs, quality outcomes, leadership updates, and organizational milestones.
• Build and maintain relationships with local, regional, and national media outlets, including healthcare trade publications.
• Track media coverage, maintain media lists, and report on earned media performance and trends.
• Support proactive storytelling to highlight patient care excellence, innovation, workforce achievements, and community impact.
• Builds and leads a superior team by selecting, developing, and evaluating personnel to ensure the efficient operation of the Communication and Public Relations function/process.
• Draft and refine executive talking points, briefing materials, speeches, presentations, and Q&A documents for public appearances and media engagements.
• Support executives and clinical leaders in preparation for interviews, panels, conferences, and community events.
• Provide strategic counsel to senior leaders on communications approach, messaging, and stakeholder considerations.
• Support the development and execution of crisis communications plans in coordination with legal, compliance, and clinical leadership.
• Assist with timely, accurate, and compassionate communications during sensitive or high-impact situations.
• Monitor emerging issues and support leadership with messaging recommendations and response strategies.
• Coordinate communications support for executive participation in conferences, panels, and external events.
• Draft abstracts, manage speaking submissions, and track event-related deliverables and deadlines.
• Support PR outreach and media coordination for major organizational events, community initiatives, and key announcements.
• Maintain an event and speaking engagement tracker visible to leadership.
• Manage communications timelines, workflows, and publishing calendars using project management tools (e.g., Asana).
• Monitor and analyze communications outcomes across media, PR, and events.
• Prepare regular performance reports and dashboards to measure effectiveness and inform continuous improvement.
• Other duties as assigned.

Program Manager, Communications & PR