Senior Activation Manager
Mars
full-time
Posted on:
Location Type: Hybrid
Location: Tennessee • Washington • United States
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Salary
💰 $134,400 - $184,800 per year
Job Level
About the role
- Own the planning, activation, pacing, and optimization of search and retail media.
- Use performance data and testing to optimize campaigns and strategy.
- Lead advanced analytics initiatives including AMC use cases and audience development.
- Build and maintain dashboards for performance transparency and insights.
- Develop collaborative relationships with retail partners and agencies.
- Partner with cross-functional teams to align on objectives and execution plans.
- Navigate ambiguity in a fast-paced retail media environment.
- Serve as a strategic thought partner within the organization.
Requirements
- Bachelor's degree in a related field, or equivalent work experience.
- 5+ years in a shopper/retail media role at a large CPG or as a planner/execution role at a digital agency with retail media experience.
- Strong foundation in data analytics and measurement tools (i.e. MMM Modeling).
- 5+ years of direct selling experience accepted in lieu of above experience.
- Amazon experience preferred.
Benefits
- Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.
- 401(k) plan enrollment.
- Up to 18 weeks of paid parental leave.
- 120 hours of vacation per year.
- Paid sick time with 100% pay continuation for a maximum of 40 hours per calendar year.
- 12 paid holidays throughout the calendar year, including both fixed and flexible holidays.
- Company bonus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analyticsMMM modelingcampaign optimizationdashboard developmentaudience developmentperformance data analysissearch mediaretail media
Soft Skills
collaborationstrategic thinkingrelationship buildingadaptabilitycommunication