Marrina Decisions

Senior Marketing Operations Lead – Lifecycle & Automation

Marrina Decisions

full-time

Posted on:

Location Type: Remote

Location: Utah • United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Senior

About the role

  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
  • Translate business requirements into scalable marketing automation solutions
  • Provide strategic input to improve marketing processes and campaign performance

Requirements

  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Benefits
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketinglead generationmarketing automationsegmentation strategiespersonalization strategiescampaign performancedata flowreporting frameworkslead managementmarketing performance reporting
Soft Skills
analytical skillscommunication skillscollaboration skillsstrategic inputability to manage complex programs