Marrina Decisions

Financial Planning and Analysis

• Maintain complete books of accounts in Tally / Zoho Books / QuickBooks
• Record sales, purchases, expenses, journal entries
• Perform weekly bank reconciliation
• Maintain vendor and customer ledgers
• Track receivables and payables
• Close monthly books by the 5th of each month
• Prepare basic monthly P&L for internal review
• Prepare and file: GSTR-1, GSTR-3B
• Perform ITC reconciliation (2A / 2B)
• Maintain GST working sheets
• Track GST payable and ensure timely deposit
• Deduct TDS under applicable sections (194C, 194J, 192, etc.)
• Deposit TDS before due date
• File quarterly TDS returns (24Q, 26Q)
• Download and issue Form 16 / 16A
• Maintain TDS register
• Process monthly payroll deductions
• File PF returns (EPFO portal)
• File ESI returns (ESIC portal)
• Generate challans and ensure timely payments
• Maintain employee compliance records
• Maintain vendor payment tracker
• Verify invoice approvals
• Create and send invoices to clients
• Prepare payment summary sheet
• Execute NEFT / RTGS payments via bank portal (as per approval)
• Download and maintain UTR confirmations

Accountant / Finance Specialist

Marketing

• Manage inbound lead traffic through marketing automation
• Collaborate with teams to optimize lead management and routing
• Provide data-driven solutions and recommendations
• Manage key performance metrics and dashboards

Senior Marketing Automation Consultant

Operations

• Develop and execute a comprehensive strategy for augmenting the SDR team
• Partner with internal teams and external agencies to refine processes
• Align SDR and marketing strategies with broader revenue goals
• Improve SDR team efficiency and effectiveness through collaboration
• Analyze key performance metrics and market trends to refine strategies
• Identify opportunities to leverage new tools and enhance operations

Strategy & Operations Manager

• Build programs and manage systems for inbound lead traffic
• Utilize Marketo or MAP features fully
• Know SFDC integration
• Collaborate with marketing and technical teams
• Maintain key performance metrics and dashboards
• Manage Lead Quality, Lead Scoring, and Lead Routing in Marketo
• Assess ad hoc analytic project requests and collaborate with teams

• Build programs and manage systems to generate inbound lead traffic
• Utilize Marketo or MAP to its fullest potential
• Collaborate with marketing and technical teams for data-driven solutions
• Maintain key performance metrics and quality of lead data
• Advise marketing operations on data requirements

• Build programs and manage the systems required to generate consistent inbound lead traffic
• Utilize Marketo or MAP to its fullest potential
• Manage Lead Quality, Scoring, and Routing in Marketo
• Provide data-driven solutions and recommendations in support of critical business needs
• Collaborate with internal teams to optimize marketing programs

Marketing Operations

• Responsible for building programs and managing the systems required to generate inbound lead traffic.
• Utilize Marketo to its fullest potential and know SFDC integration.
• Manage expectations from multiple groups and collaborate on best practices.
• Review program requirements and identify areas of optimization.
• Provide data-driven solutions and recommendations in support of business needs and goals.
• Maintain good data health and quality, and monitor key performance metrics.
• Assess ad hoc analytic project requests and determine the best approach to support.

Marketing Operations Manager – Marketo

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
• Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
• Ensure proper Salesforce CRM integration and data flow
• Build and maintain marketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Support enterprise client marketing initiatives and operational programs

Senior Marketing Operations Lead – Lifecycle & Automation

• Building programs and managing the systems required to generate consistent inbound lead traffic
• Utilizing Marketo or MAP to its fullest potential
• Working with team to review program requirements and identify areas of optimization
• Managing Lead Quality, Lead Scoring and Lead Routing in Marketo
• Partnering with marketing and technical teams to provide data-driven solutions

• Manage global industry marketing campaigns
• Manage customer engagement and communication in Company for Startups Program
• Build programs for customer engagement and communication
• Monitor and measure success and report data-driven insights

Lifecycle Marketing Manager

Sales

• Lead the sales function with a focus on acquiring and closing new business deals
• Build and manage a high-performing sales team
• Develop and implement comprehensive sales strategies
• Collaborate with partners for mutual success
• Maintain reporting and forecasting of sales metrics
• Work closely with cross-functional teams to align efforts

Sales Director

Project Manager

• Monitoring project progress and creating project status reports for project managers and stakeholders.
• Assisting with resource scheduling so that team members have the resources they need to complete the tasks.
• Scheduling stakeholder meetings and facilitating communication between the project manager and stakeholders throughout the project life cycle.
• Managing project management documents such as the project plan, budgets, schedule, or scope statement, as directed by the Project Manager.
• Executing a variety of project management administrative tasks.
• Proactively support team members when the emphasis is on finalizing all deliverables.

Project Coordinator

Business Operations

• Manage project timelines, deliverables, and deadlines using Google Sheets
• Implement structured project tracking and maintain detailed project roadmaps
• Serve as the communication hub across marketing, creative, and production teams
• Support the marketing team by managing HubSpot for campaign performance and collaborate with creative teams
• Seek ways to improve workflow processes and monitor project management practices

Project Manager/Business Operations Manager

• Build programs and manage systems to generate inbound lead traffic
• Utilize Marketo or MAP fully with all features for lead generation
• Know SFDC integration
• Collaborate with teams to review program requirements and identify optimization areas
• Update progress on email marketing campaigns and programs
• Provide data-driven solutions and recommendations
• Manage lead quality, lead scoring and routing in Marketo
• Assess ad hoc analytic project requests
• Visualize data findings to resonate with stakeholders