Marrina Decisions

Marketing Operations

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
• Implement segmentation and personalization strategies to improve campaign performance
• Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
• Ensure proper Salesforce CRM integration and data flow
• Build and maintain marketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Translate business requirements into scalable marketing automation solutions
• Provide strategic input to improve marketing processes and campaign performance

Senior Marketing Operations Lead – Lifecycle & Automation

Marketing

• Build programs and manage the systems required to generate consistent inbound lead traffic
• Utilize Marketo or MAP to its fullest potential
• Know SFDC integration part
• Collaborate with marketing and technical teams to provide data-driven solutions
• Maintain good data health and quality
• Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
• Assess ad hoc analytic project requests

Senior Marketing Automation Consultant

AI Engineer

• Maintain and optimize LLM- and VLM-powered services for content generation, compliance scoring, and campaign testing.
• Manage and scale Flask/FastAPI microservices, ensuring high uptime and low latency.
• Maintain Dramatiq queues for async AI workflows, campaign generation, and pipeline orchestration.
• Deploy, monitor, and debug Uvicorn/Gunicorn-based hosting in production environments.
• Integrate with OpenRouter and equivalent LLM routing tools to balance cost, latency, and quality.
• Design and refine prompt engineering strategies for reliability, context-awareness, and compliance.
• Build and maintain feedback pipelines for AI model evaluation (human-in-the-loop scoring, automated quality checks, reinforcement).
• Expose and maintain REST APIs for AI services, ensuring secure, versioned endpoints.
• Collaborate with backend/frontend teams to keep microservice architecture aligned and maintainable.
• Track token consumption, latency, and error rates to ensure production-grade performance.

AI Engineer – SaaS Platform

Frontend Engineer

• Maintain and enhance the React.js/Next.js (TypeScript) frontend for campaign building, template previews, and analytics dashboards.
• Implement updates to credit usage dashboards, user profiles, campaign history, and multi-language UI.
• Ensure cross-browser compatibility, performance, and accessibility (WCAG).
• Manage state management with Redux Toolkit, Zustand, or Recoil.
• Debug rendering/layout issues in landing page previews and integrate with QA/visual testing tools.
• Write unit and integration tests for components and pages (React Testing Library, Jest, Cypress).
• Collaborate with designers to maintain reusable components and design systems.
• Integrate with REST APIs, and handle real-time updates via WebSockets.

Senior Marketing Operations Lead – Lifecycle & Automation

Senior Marketing Automation Consultant

AI Engineer – SaaS Platform

Frontend Engineer – SaaS Maintenance