Maropost

SEO Specialist

Maropost

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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About the role

  • Own on-page and technical SEO across the Maropost website.
  • Conduct keyword research focused on high-intent, revenue-driving queries.
  • Optimize existing pages to improve rankings, traffic, and conversion.
  • Partner with Content and Product Marketing to shape SEO-driven content strategies.
  • Support the launch of new pages, products, and campaigns with SEO best practices.
  • Monitor site health including crawlability, indexation, site speed, and Core Web Vitals.
  • Work with Web and Engineering teams to resolve technical SEO issues.
  • Manage redirects, canonicalization, internal linking, and site architecture improvements.
  • Ensure SEO best practices are followed during site updates and redesigns.
  • Collaborate on blog, landing page, and case study optimization.
  • Support programmatic SEO initiatives where applicable.
  • Identify opportunities to scale organic content without sacrificing quality.
  • Track and report on organic traffic, rankings, conversions, and pipeline contribution.
  • Build dashboards that connect SEO performance to business outcomes.
  • Analyze performance trends and recommend improvements based on data.
  • Stay current on search algorithm updates and industry best practices.

Requirements

  • 3–5+ years of hands-on SEO experience, preferably in B2B SaaS or high-consideration products
  • Proven track record of growing organic traffic and search visibility.
  • Experience working with large websites and complex content structures.
  • Strong understanding of on-page, technical, and off-page SEO.
  • Experience with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar.
  • Familiarity with CMS platforms and website architecture.
  • Comfortable analyzing data and translating insights into clear actions.
  • Able to work cross-functionally with content, web, product, and growth teams.
  • Detail-oriented with a bias toward execution.
  • Curious, proactive, and always looking for ways to improve performance.
  • Comfortable owning outcomes and being accountable for results.
  • Familiarity with AI-driven creative workflows and an eagerness to leverage innovation.
Benefits
  • Health insurance
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
on-page SEOtechnical SEOoff-page SEOkeyword researchsite optimizationdata analysisorganic traffic growthSEO performance trackingprogrammatic SEOsite architecture improvements
Soft skills
detail-orientedproactiveexecution biascross-functional collaborationcuriosityaccountabilitycommunicationstrategic thinkingproblem-solvinginsight translation