Marketbridge

Director, Business Analytics

Marketbridge

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$100,000 - CA$135,000 per year

Job Level

Lead

About the role

  • Act as a senior, trusted advisor to clients, clearly explaining marketing performance, insights, and recommendations.
  • Develop measurement frameworks aligned to campaign and business objectives.
  • Translate complex data into clear narratives, executive summaries, and client-ready recommendations.
  • Partner with Demand Strategy and Media teams to inform planning and optimization decisions.
  • Establish and maintain KPI definitions, benchmarks, and reporting standards.
  • Collaborate with channel and technical teams to validate tracking, data availability, and limitations.
  • Guide clients through reporting needs, priorities, and interpretation of results.
  • Lead performance readouts, retrospectives, and ongoing optimization discussions.
  • Manage team assignments and support the development of analytics talent.

Requirements

  • 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment.
  • Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics.
  • Extensive knowledge of ABM campaign measurement frameworks and success metrics.
  • Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences.
  • Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce.
  • Ability to explain analytics, technology, and performance drivers to non-technical stakeholders.
  • Experience partnering cross-functionally with strategy, media, data, and client teams.
  • People leadership experience and comfort balancing multiple client engagements.
Benefits
  • Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
  • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
  • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
  • A professional development fund ($500) and continuous learning programs to invest in your career.
  • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing analyticsbusiness analyticsmarketing strategymulti-channel marketingABM campaign measurementdemand generationpaid media metricsKPI definitionsreporting standardsdata interpretation
Soft skills
communication skillsstorytelling skillspresentation skillsclient managementteam leadershipcollaborationanalytical thinkingproblem-solvingprioritizationadaptability