Mariner

MarTech, Ad Operations Manager

Mariner

full-time

Posted on:

Location Type: Hybrid

Location: Overland Park • Kansas • United States

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Salary

💰 $120,000 - $170,000 per year

Job Level

SeniorLead

About the role

  • Own the technical execution layer of Mariner’s marketing ecosystem, including tagging, platforms, API connections, signal quality, and technical QA.
  • Oversee the technical accuracy, consistency, and performance of ad operations and marketing technology across channels and platforms.
  • Ensure campaigns are properly tagged, trackable, measurable, and connected across systems.
  • Lead technical execution and ensure accuracy of account structures, trafficking and tracking templates, parameters, platform setup, website tagging and pixel deployment, QA, troubleshooting, and performance validation.
  • Ensure flawless technical execution across digital channels, including programmatic display and video, social, OTT/CTV, and emerging paid platforms.
  • Design tagging and tracking architectures that support future MMM, MTA, and incrementality testing frameworks.

Requirements

  • Bachelor’s degree in Marketing, Information Systems, Data Science, Computer Science, or a related field
  • 8+ years of experience in ad operations, marketing technology, or digital marketing operations
  • Expertise in ad-serving tools, tag management systems, and marketing automation platforms
  • Demonstrated understanding of how data moves across systems (e.g., CRM to ad platforms to analytics tools)
  • Strong understanding of UX/CX best practices for tag implementation, including data layers, GTM, and hidden fields
  • Strong technical troubleshooting skills and ability to guide non-technical stakeholders
  • Proven track record of improving operational efficiency and data quality.
Benefits
  • Eligibility to participate in an incentive program subject to certain rules
  • Potential for additional compensation and/or benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ad operationsmarketing technologydigital marketing operationstag management systemsad-serving toolsdata qualitytechnical QAtagging architecturesprogrammatic displayvideo advertising
Soft Skills
technical troubleshootingguiding non-technical stakeholdersoperational efficiencyattention to detailcommunication skills