Global Social Strategy Lead
Change.org
Portfolio Strategy Manager
Marigold
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Help shape a winning, measurable portfolio strategy.
- Investigate and evaluate growth opportunities for Marigold's Enterprise portfolio, leveraging martech expertise.
- Track and analyze emerging customer and market trends and the portfolio's market position.
- Support development of frameworks to evaluate, forecast and measure success of strategic investments.
- Build and maintain assets to empower the organization to understand and evangelize the strategy and portfolio story.
- Deliver strategic insights via analysis and research to support success.
- Conduct analyses across sales, market, customer and product data to inform actionable intelligence and succinct conclusions.
- Conduct competitive and market research to identify opportunities for innovation and growth within the portfolio.
- Evaluate potential addressable markets and target verticals and how they drive strategy.
Requirements
- 6-10+ years' experience in the marketing technology industry, with experience in at least one of Marigold's offerings (digital engagement, marketing automation, messaging, loyalty, personalization, customer data platform).
- Direct experience delivering strategic planning and/or solutions to customers in these areas (ideal).
- Informed point-of-view about the martech ecosystem, integration, optimization, adoption and architecture trends.
- Insights and opinions on how brands build relationships with consumers.
- Able to navigate and re-balance workstreams within a dynamic environment.
- Excellent communicator; able to build rapport and work cross-functionally with leaders.
- Able to discern the most valuable insights from research and present them concisely and visually.
- Present educated, informed point-of-view to diverse stakeholders.
- Deep curiosity for translating data into actionable insights; resourceful sourcing of data; comfortable in spreadsheets and strategic decks.
- Strong interest in digital marketing technology and market trends.
- Autonomous work ethic and motivation to work remotely while coordinating globally.
- Bachelor's degree in technology, software, business, marketing/communications or relevant field (required).
- Skilled with data analysis and analytics tools such as Sheets, Excel and/or BI tools.
