Marathon Talent

Performance Marketing

• Lead the growth strategy for the company’s e-commerce platform.
• Manage and optimize sales on marketplaces.
• Define digital revenue targets and ensure their achievement.
• Design and implement strategies to increase conversion rate, average order value, and repeat purchases.
• Plan, execute, and optimize paid media campaigns (Meta Ads, TikTok Ads, Net Ads, or others).
• Manage and optimize the advertising budget with a focus on efficiency and scalability.
• Monitor and optimize key KPIs: CPA, ROAS, ROI, CAC, conversion rate.
• Implement continuous experimentation (A/B testing, new formats, new audiences).
• Design commercial campaigns and promotions aligned with sales objectives.
• Ensure consistency between organic content and paid performance efforts.
• Connect brand positioning with tangible commercial results.
• Lead and mentor the Community Manager as a direct report.
• Coordinate the daily execution of campaigns and content.
• Make fast, data-driven decisions.
• Adjust strategy in real time based on performance.

Paid Media – Digital Growth Lead