MapleBear Singapore

Marketing

• Ensure consistent application of the brand across all materials and communication channels;
• Approve marketing and communication materials produced by the team or partners;
• Ensure consistency of the brand narrative and positioning across the company’s various initiatives;
• Plan and manage institutional campaigns, projects and communication materials;
• Develop communication plans for projects in partnership with different areas of the company.
• **Communication with the Franchise Network**
• Develop and execute the communication strategy for the franchise network (owners);
• Ensure the transfer of know-how and marketing best practices to the network;
• Coordinate the production of materials, guides and marketing guidelines for franchisees;
• Support the implementation and adherence of institutional campaigns at the network’s schools.
• **Content Management and Digital Communication**
• Lead the brand’s content strategy;
• Supervise the production of content for the blog and social media;
• Monitor the performance of content initiatives and digital presence.
• **Results Analysis**
• Consolidate and analyze performance indicators (KPIs) for campaigns and communication projects;
• Prepare reports and executive presentations with results and recommendations.
• **Team Management**
• Lead, mentor and develop the team’s analysts;
• Prioritize tasks and track the team’s deliverables and execution.

Marketing Coordinator – Branding and Communications

Consultant

• Prospecting new investors and potential franchisees
• Presenting the brand's business model
• Managing relationships with prospective franchisees
• Conducting on-site visits and meetings throughout various inland regions of Brazil
• Managing leads through the expansion funnel
• Logging and tracking opportunities in CRM tools
• Supporting feasibility studies and analysis of strategic regions for expansion
• Representing the Maple Bear brand at meetings and events

Franchise Expansion Consultant

• Prospect and map commercial sites nationwide for new units
• Conduct site visits and perform on-site validation of properties and strategic areas
• Analyze demographic, socioeconomic and market data using geomarketing tools
• Assess technical and economic feasibility of prospective sites
• Lead lease and purchase negotiations for commercial properties, seeking optimal terms for the business
• Prepare studies, reports and executive presentations to support decision-making
• Support the Operations team in projects to expand and scale existing units
• Work collaboratively with internal teams involved in the expansion process

Marketing Coordinator – Branding and Communications

Franchise Expansion Consultant

Senior Real Estate Consultant