Maple (getmaple.ca)

Marketing

• Build and evolve Maple’s marketing measurement frameworks, enabling clear visibility into full-funnel performance across channels.
• Establish and improve attribution and incrementality models to better understand channel contribution and inform budget allocation.
• Develop and operationalize segmentation and personalization strategies that improve conversion, retention, and lifetime value.
• Create and maintain dashboards, reporting frameworks, and KPIs that support day-to-day decision-making across the marketing team.
• Translate complex data into clear, actionable insights that inform campaign strategy, planning, and performance optimization.
• Partner with Marketing, Data, and Product teams to support planning cycles, business reviews, and campaign retrospectives.
• Design and manage experimentation frameworks (A/B testing, multivariate testing) to validate hypotheses and drive performance improvements.
• Improve data quality and tracking by evolving event tracking frameworks and ensuring accuracy across digital touchpoints.
• Identify inefficiencies in reporting and analytics workflows, implementing scalable processes that improve speed and reliability.
• Contribute to the adoption of new tools and technologies, including AI-driven workflows, to enhance insight generation and decision-making.

Senior Marketing Insights Manager