Maple (getmaple.ca)

Marketing

• Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back
• Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform
• Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation
• Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes
• Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business
• Shape the segmentation strategy, measurement framework and reporting infrastructure that make the whole program smarter over time

Senior Lifecycle Marketing Manager

Client Partner

• Drive the success of one of Maple's primary revenue segments, balancing revenue growth and margin with long-term partner success and satisfaction
• Lead and develop a team of individual contributors through coaching, feedback and high accountability, building their confidence to handle complex partner scenarios with minimal guidance
• Coach in the moment by shadowing partner calls, sitting in on key meetings and running real-time coaching to raise the bar on how the team shows up, especially through complex, non-standard renewal cycles
• Represent Maple in strategic partner engagements and high-stakes escalations in both English and French, supported by leadership where needed, and keep alignment strong with operational stakeholders across the portfolio
• Execute and improve the workflows that shape your team's day-to-day—solving for partner experience, operational performance and revenue impact
• Bring the voice of the partner and patient into the business, pairing feedback with deep segment and industry knowledge to inform forward-looking team decisions and Business Development strategy
• Support Client Success leadership on cross-functional work with Marketing, Data, Finance and Operations—bringing your team's insights into the conversation and translating decisions back to the team.

Senior Lifecycle Marketing Manager

Manager, Client Success – Bilingual, French/English