Senior Lifecycle Marketing Manager

Maple (getmaple.ca)

Senior Manager, Lifecycle Marketing creating and optimizing user journeys for healthcare platform. Leading strategies and cross-functional collaboration to enhance customer engagement and retention.

Posted 7/15/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$130,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategy and execution, with a focus on customer insights and data-driven decision-making. Proficient in building and optimizing multi-channel marketing programs using advanced marketing automation platforms.

Highest-signal resume keywords

Lifecycle Marketing ExperienceMarketing Automation PlatformsA/B Testing Program DesignCross-Functional CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingRetention MarketingGrowth MarketingA/B TestingData AnalysisSegmentation StrategyCustomer Insights TranslationProject Management

Soft Skills

Cross-Functional CollaborationStakeholder ManagementExecution Focus

Tools & Technologies

BrazeIterableSalesforce Marketing CloudHubSpotCustomer.ioCustomer Data PlatformsCustomer Journey Orchestration Tools

Industry Keywords

Subscription BusinessMarketplaceSaaSDigital HealthConsumer TechRegulated Industry

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back
Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform
Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation
Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes
Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business
Shape the segmentation strategy, measurement framework and reporting infrastructure that make the whole program smarter over time

Requirements

What you’ll need

7+ years of lifecycle, CRM, retention or growth marketing experience
A track record of building and optimizing lifecycle programs in a subscription, marketplace, SaaS, digital health or consumer tech environment
Deep hands-on experience with marketing automation platforms — Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Customer.io or similar
Strong analytical skills and the ability to use data to drive decisions
Experience designing and running A/B testing programs end-to-end
Sharp cross-functional collaboration and stakeholder skills — you know how to bring people along
Strong project management and execution — you get things shipped
A gift for translating customer insights into scalable programs
Nice to have: Experience in healthcare, digital health or another regulated industry
Nice to have: Subscription business experience
Nice to have: SQL or advanced analytics experience
Nice to have: Familiarity with customer data platforms (CDPs) and customer journey orchestration tools

Benefits

Comp & perks

Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
Comprehensive health coverage: Medical, dental and life insurance because your peace of mind — and your loved ones — matter most
Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialised therapy
Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings. You choose what matters most
Health days: Life happens. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to five days per year
Group retirement savings plan: We're here for the long haul. Invest in your future with our group retirement plan