Mantra Digital

Business Development Rep

• Execute outbound prospecting against a clearly defined Ideal Customer Profile (ICP)
• Book qualified meetings for the Account Executive (AE) team
• Run multi-channel outreach campaigns (email, phone, LinkedIn)
• Personalize messaging based on prospect role, industry, and pain points
• Qualify prospects using agreed-upon criteria
• Maintain accurate activity and outcome tracking in the CRM
• Provide continuous feedback on: Messaging effectiveness, Common objections, Lead quality and ICP fit

Business Development Representative – BDR

Account Executive

• Own the full sales cycle
• Prospect, engage, and close new business from both inbound leads and cold outbound, founder-led pipeline, tradeshows
• Run end-to-end sales motions from first touch to close
• Occasional travel to trade shows across the country
• Build and refine the sales motion
• Partner with the VP of Sales to define and iterate on: Ideal Customer Profile (ICP), Discovery and qualification frameworks, Deal stages and close processes
• Apply structured sales methodologies (e.g., MEDDIC, SPICED) to complex, consultative deals
• Pressure-test the market
• Test messaging, pricing, and packaging in real customer conversations
• Identify patterns in objections, deal blockers, and buyer behavior
• Create early sales infrastructure
• Provide structured feedback on: Buyer personas, Competitive landscape, Objections and lost deals
• Contribute to the first sales playbooks, outbound motions, and repeatable processes

Business Development Representative – BDR

Account Executive – B2B SaaS