Director – Ambulatory & Physician PFS
Guidehouse
Associate Director – Strategy & Insights
MANSCAPED
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $155,000 per year
Job Level
Lead
About the role
- Partner with Marketing, Creative and Product teams to translate consumer and cultural insight into positioning frameworks and develop audience-driven briefs that inspire breakthrough campaigns from concept through launch
- Conduct and monitor brand health and cultural trend research, identifying opportunities to strengthen our positioning(s) and relevance
- Participate in post-launch evaluations to capture learnings for future innovation
- Lead qualitative and quantitative research initiatives, from design through analysis, to answer brand health, creative, and product positioning questions
- Synthesize cultural, category, and consumer data into simple, actionable insights—observing patterns and trends across sources, versus being reliant on just one source
- Build integrated measurement loops to connect insight discovery with execution outcomes and ensure ongoing creative effectiveness
- Evolve the function of Strategy & Insights as a trusted, embedded partner across the business by collaborating with stakeholders and leadership to shape strategic direction and prioritize research needs through evidence-based insight
- Prioritize growing your strategic skills and acumen, applying your learning to real projects
- Drive action by translating meaningful/relevant insights into impact
- Champion best practices for data hygiene, analysis, and storytelling
- Harness the full potential of our DIY tools and platforms to enhance our strategic agility
Requirements
- 7+ years of working experience in Marketing or Consumer Insights function, preferably for a CPG brand
- Utilize Quantilope to analyze quantitative studies that surface consumer motivations, brand health/perceptions, and future product/messaging opportunities
- Leverage WGSN to monitor cultural and category trends, distilling forward-looking insights that inform brand and innovation strategies
- Apply Brandwatch (or comparable social listening tools) to track brand health, emerging conversations, and audience sentiment
- Integrate findings from Quantilope, WGSN, and Brandwatch to connect consumer insight, creative development, and strategic decision-making
- Strong curiosity for understanding consumers and their motivations and attitudes
- Expert in getting feedback from consumers through quantitative and qualitative methods
- Analytical and able to derive insights from data, customer surveys, and qualitative research
- Ability to identify and present key insights to top leaders and drive the strategy for the business
- Expert with Asana, Adobe Suite, MS Office or similar, and survey platforms such as Survey Monkey and Attest
- Excellent organizational skills, detail-oriented, analytical skills and able to meet all deadlines
- Self-motivated and independent, with the ability to work with multiple teams and platforms
- Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative
- Excellent communication skills, interpersonal skills, ethics, and cultural awareness
Benefits
- 20 accrued vacation days per year
- 40 hours of paid sick leave annually
- 3 paid mental health days
- 9 paid holidays throughout the year
- employee 401(k) plan and company match
- Paws & Claws coverage (pet insurance)
- life insurance, AD&D and long-term disability coverage
- comprehensive medical, dental, and vision insurance plans with HSAs and FSAs
- Employee Assistance Program
- accident and critical illness plans
- monthly utility allowance
- generous discount on products
- wellness challenges
- paid parental leave
- regular recognition initiatives
- one paid volunteer day per year
- certified Great Place to Work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
quantitative researchqualitative researchdata analysisconsumer insightsbrand health analysisstrategic decision-makinginsight synthesismeasurement loopsstorytellingtrend monitoring
Soft skills
curiosityanalytical skillsorganizational skillscommunication skillsinterpersonal skillsself-motivationinitiativedetail-orientedmulti-taskingcollaboration
