Marketing Manager – Web Operations
Maker Lab
full-time
Posted on:
Location Type: Remote
Location: India
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Tech Stack
About the role
- Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.
- Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging.
- Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all new digital deployments.
- Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets.
- Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact.
- Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks.
- Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations.
- Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation.
- Execute monthly TFN audits and lead-quality reconciliation against CRM data to ensure operational compliance and inventory accuracy.
- Serve as the strategic link between regional stakeholders and Global Telemanagement to resolve connectivity and lead attribution challenges.
- Publish case studies and editorial content to web platforms via the central content management system.
Requirements
- BA/BS degree or equivalent experience
- 7+ years of experience in
- Experience with Google Analytics, GTM, and project management software (Asana preferred).
- Proven ability to navigate a matrixed organisation, managing expectations between Global leads and Local market heads.
- Strong attention to detail, especially regarding technical filing (Buganizer) and data auditing.
- Proven success in managing complex web updates and testing schedules with precision.
- Accuracy of TFN tracking and campaign attribution in SFDC/MMR.
- Smooth coordination of localisation and A/B testing across the 7+ APAC priority markets.
- Exceptional verbal and written English communication and presentation skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingdata auditinglocalisationconversion metricsbug trackingstatistical significancecampaign attributionweb updatesproject management
Soft Skills
attention to detailcommunicationpresentationstakeholder managementcollaborationstrategic thinkingproblem-solving
Certifications
BA/BS degree